News

Wendy's sponsoring Latino talent competition

May 18, 2012

Wendy's is the presenting sponsor for a talent competition aimed at finding up-and-coming Latino artists. The competition is being held with Dame Un Break on Tr3s: MTV, Musica y Mas, a bilingual/bicultural entertainment channel for Latinos.

Latin music acts will compete for viewer votes on Tr3s' Latin Music Channel, powered by Ourstage.com. Auditions can be submitted now through June 18 on dameunbreak.tr3s.com. The voting period for the finalists will run from July 2-16 and the winner will be announced in late July.

The winner will team up with Tr3s executives and a Grammy Award-winning producer in the studio to produce a single and shoot a music video. Additionally, the network will capture all the behind-the-scenes action in the winner's own "Making of" special. The music video and special will debut across multiple Tr3s screens as part of the 6-week promotional campaign.

The music video will also serve as a branding platform for charter sponsor Wendy's to organically integrate their latest products.

"With Dame Un Break, Tr3s will offer a platform for new talent to be able to share their music with the rest of the world. And hopefully along the way we will find another Latin superstar in the making," said Jose Tillan GM & EVP of Tr3s.

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