News

Wendy's targets women with flatbread grilled chicken campaign

September 17, 2013

Wendy's has brought back its Flatbread Grilled Chicken sandwiches for a limited time, and celebrated their return with an "Ultimate Premiere Party" in Los Angeles Sept. 16. Wendy's partnered with professional dancer, Cheryl Burke, to host the party, which included the debut of Dancing With the Stars.

The event also included professional designer Jennifer Sbranti offering tips on how women can host their own TV viewing parties.

"We jumped on a trend among Millennial women who are creating 'girls nights in' to watch their favorite TV shows together," said Liz Geraghty, Wendy's vice president, brand marketing. "Women are looking for easy crowd-pleasers when entertaining, and our premium Flatbread Grilled Chicken sandwiches offer bold taste at an affordable price that we think can be the star of her viewing parties."

Wendy's Flatbread Grilled Chicken sandwiches, available in Smoky Honey Mustard and Asiago Ranch varieties, feature five-grain flatbread and all-white meat chicken, topped with a spring mix and hand-sliced tomatoes.

As part of the sandwiches' return, Wendy's recently launched a digital campaign asking consumers to taste one of the flatbread sandwiches and share their thoughts through a short video on Vine, Instagram or Twitter using #6SecondsFlat. Each week, participants will have the chance to win $6,000.

For more details about the #6SecondsFlat digital sweepstakes, visit wendys.com/6SecondsFlat.

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