September 15, 2010
Wendy's has embraced the power of choice, introducing "Pick 2 for $4.99" meal deals to complement the chain's new Garden Sensations salads.
The Pick 2 lineup includes a half-sized version of one of Wendy's four salads, plus one of seven items from the menu, all for less than five bucks.
"Since launching our newly reinvented salads last month, we've seen a significant increase in salads sold, effectively doubling our volume compared to a year ago," said Ken Calwell, chief marketing officer for Wendy's. "We're building on the popularity by letting customers 'Pick 2' without compromising on flavor or price."
The new offering features 28 possible combinations. Options include:
Eighteen of the new combinations are less than 600 calories (without dressing), and all of them combine fruits, vegetables, nuts, dairy and proteins.
Wendy's new combination meals are available nationwide at the suggested retail price of $4.99. Half-sized Garden Sensations salads are available at the suggested retail price of $3.99. Prices will vary by location.