News

Wendy's visual communications provider wins customer solutions award

February 27, 2014

Signs and graphics provider Fastsigns of Columbus (Ohio) – Northwest, has won the 2013 Comprehensive Customer Solutions Award at the company's annual convention for its visual communications created for Wendy's corporate headquarters and rebranding initiative.

Clay Baker, owner of Fastsigns of Columbus – Northwest, said Wendy's has been a customer since 1990. According to a news release, working with Wendy's facility management and architectural firm, the team at Fastsigns came up with ideas to bring the building designs to life with modern graphics that reflect the brand in both the interior and exterior signage.

Everything from wayfinding solutions, wall graphics, dimensional letters and interior decor was provided by Fastsigns to communicate Wendy's story through images and quotes.

"It all started with graphics in a conference room, prints of menu items and a mission statement," Baker said. "Our team completed 67 different projects within Wendy's specific budget and has eight additional projects in the works. We continue to collaborate with Wendy's to provide continuity for their signage as the franchisor grows and evolves their business."