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Whataburger adds philanthropic piece to Whatagames competition

April 5, 2013

Recently, Whataburger announced the 21 restaurants that emerged as finalists in the company's "WhataGames" competition, which tests team members in operations, corporate history and customer service.

Whataburger announced this week it has added another component to the competition — each finalist team has designated a nonprofit organization of their choice, and fans can vote on Whataburger's WhataGames Facebook tab until April 18 for that restaurant and its designated nonprofit organization.

The organization with the most votes will receive a $5,000 donation.

"WhataGames is a really important part of our culture here at Whataburger, and equally important to us is giving back to the communities we serve," said Clifton Rutledge, chief operating officer of Whataburger Restaurants LLC. "Our teams have so much fun with WhataGames, but this new element is so special because it means we're providing a one-of-a-kind experience to our finalist teams and supporting a valuable nonprofit organization."

Finalists have chosen nonprofit organizations ranging from local chapters of the American Cancer Society and Habitat for Humanity to animal shelters and battered women's shelters.

Read more about cause marketing.