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Whataburger launches All-Time Favorites menu

October 9, 2011

Whataburger has launched its All-Time Favorites menu, featuring the Whataburger Patty Melt, the Chop House Cheddar Burger, the Honey BBQ Chicken Strip Sandwich and the A.1. Thick & Hearty Burger.

Before today, Whataburger's most popular LTO items have never before been available at the same time.

"Our All-Time Favorites menu brings together the legends, the items that we hear about from our customers all year long," said Rich Scheffler, Whataburger Group Director of Marketing. "In our restaurants, in email, on Facebook and Twitter, our customers ask: When are these favorites coming back and why don't we have them every day? This menu is, without a doubt, for them."

The A.1. Thick & Hearty was retired in 2009, however fans have never stopped campaigning for its return. The burger, first introduced in 1998, features two fresh, 100-percent American beef patties, topped with bacon, cheese, grilled onions and A.1. Thick & Hearty Steak Sauce, served on Whataburger's signature 5-inch bun. It boasts its own fan club, Facebook page and support group.

Whataburger promised its customers that it would reconsider its retirement decision if the company saw an overwhelming response from customers to save it – and it has.

"We couldn't deny these devoted fans any longer," said Scheffler.

The Whataburger Patty Melt also has its own Facebook page and was first introduced as an LTO in July 2008. It is made with two fresh American beef patties, two slices of Monterey Jack cheese, grilled onions, and Whataburger's famous Creamy Pepper Sauce, served between two thick slices of signature Texas Toast.

The Honey BBQ Chicken Strip Sandwich, first introduced in 2003, features three crispy chicken strips and two slices of Monterey Jack cheese, served with Honey BBQ Sauce. Customers can choose to have the sandwich on Whataburger's classic 5-inch bun or bold Texas Toast.

The newest item on the menu is the Chop House Cheddar Burger. Introduced in 2009, it's made with two 100-percent fresh American beef patties topped with grilled onions, melted shredded cheddar cheese, two slices of crispy bacon and creamy steak sauce on a toasted 5-inch bun.

Whataburger will feature the sandwiches on its menu indefinitely at each of its 700-plus locations. The four All-Time Favorites are available in junior size.

Read more about food and beverage launches.