STRATEGIC PARTNERS
June 8, 2011
The enthusiastic customers of Whataburger – the company's Facebook page was launched in April and already has more than 242,000 fans – can now get a glimpse into the chain's history.
The book "The Whataburger Story: How One Man's Dream and One Woman's Heart Inspired a Business to Become a Family" is now available for purchase on the company's website.
The book, written by Whataburger historian Greg Wooldridge, weaves together the business history of the iconic burger brand, and includes photos, letters, testimonials and memories.
Still family owned and operated after more than 60 years, Whataburger was founded by Harmon Dobson in 1950 as a small roadside hamburger stand in Corpus Christi, Texas. When his untimely death in 1967 cut his dream short, his wife, Grace Dobson, dedicated herself to carrying on the business, which is now in the hands of their three children.
"The subtitle of this book says it all. Whataburger is about more than serving the freshest burgers. The common thread of family has always run through this company, starting with Harmon and continuing with Grace," said Pam Cox, group director of corporate communications, Whataburger Restaurants L.P. "Today, that legacy is still being carried on by their children, Tom, Lynne and Hugh Dobson, and all of the employees that we call our family."
A limited supply of The Whataburger Story is available for $39.99.
