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Whataburger takes its signature condiments into retail space

April 24, 2013

Whataburger announced this week it will launch its signature condiment line into the retail space for the first time. The brand's Fancy Ketchup, Spicy Ketchup and Original Mustard will be available exclusively at all Texas and Mexico H-E-B stores this summer.

H-E-B will also add a new product based on Whataburger's brand called "Whatafries."

H-E-B will carry both of Whataburger's ketchup varieties in 20-ounce bottles and its Original Mustard in 16-ounce bottles with labeling that reads, "Bottled by Popular Demand," "Wake Up Your Taste Buds" and "The True Taste of a Whataburger." Bottled condiments will not be available for purchase at Whataburger restaurants at this time.

"Our condiments have become nearly as popular as our famous burgers, and with so much customer demand to get their hands on our special ketchup and mustard in larger quantities, it was only logical to bottle them up and make them available first through such a well-respected retailer like H-E-B," said Whataburger CEO Preston Atkinson.

Also, the new Whatafries is a potato chip version of Whataburger's french fry, cut from real potatoes and available in a 7.4-ounce bag. Original Flavor H-E-B Whatafries will debut this summer on the snack aisle exclusively at H-E-B stores.

Whataburger and H-E-B are both headquartered in San Antonio.

"Venturing into the retail segment is very exciting for us at Whataburger because it gives us the opportunity to serve our loyal customers in a whole new way," said Dino Del Nano, senior vice president of Whataburger Retail. "We look forward to developing this new area of the Whataburger business and seeing our products on H-E-B shelves this summer."

Atkinson also announced Whataburger's red jalapeño-infused Spicy Ketchup will become a permanent condiment at all of its 740-plus restaurants across its 10-state service area. It originally debuted in January 2012.

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