Staffing

Whataburger taps restaurant vet Ryan Moore as CFO

Photo: Whataburger

July 30, 2026

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Whataburger has appointed restaurant finance veteran Ryan Moore as its new chief financial officer, effective July 31. Moore brings 16 years of industry experience to the role, having previously served as CFO for Torchy's Tacos and vice president of finance for Taco Bell. He will be tasked with guiding the company's financial strategy as it targets new markets, according to a press release.

"Ryan is a proven financial leader with deep experience in the restaurant industry and a strong track record of helping brands navigate periods of meaningful growth," Whataburger President and CEO Debbie Stroud said in the press release.

"He's a collaborative leader who understands that when you invest wisely in your people, your operations and the customer experience, stronger financial results follow. He also understands how to create sustainable growth while protecting the qualities that have made Whataburger an iconic brand for 76 years. I'm excited to welcome Ryan to our leadership team as we continue building for the future."

Speaking on his strategy for the company's expansion, Moore said: "Whataburger is an iconic regional brand with the opportunity to become a national player.

"Success means finding the right way to share Whataburger with people who have not yet had the opportunity to experience it, while keeping the core essence and heart of the brand. It means making the right investments, taking the right risks and adapting thoughtfully as we enter new markets."

Moore succeeds retiring CFO Janelle Sykes, who helped steer Whataburger through a period of historic growth that expanded the brand's footprint from 860 restaurants to nearly 1,200. Sykes will remain with the company through September to assist with the leadership transition.

"Janelle's leadership has made a lasting impact on Whataburger, and we are deeply grateful for everything she has contributed," Stroud said. "Her knowledge of the business is invaluable, and she has laid the groundwork for our next chapter of success."

Reflecting on her departure, Sykes said: "Throughout my time with the brand, I have often said, 'There's never been a better time to be at Whataburger,' and it rings just as true today."

"I am incredibly proud of what this team has built and grateful for the people I have had the privilege to work alongside," added Stroud. Whataburger has a clear strategy, a talented team and tremendous opportunity ahead. I will always be proud of what we accomplished together and excited to see where the brand goes next."