Food & Beverage

Whataburger updates kids' meals with interactive boxes; collectible toys

Photo: Whataburger

April 28, 2026

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Whataburger is introducing new interactive packaging and collectible toys for its Kids Whatameal beginning May 5, according to a press release.

The meal boxes feature games and mazes on the exterior. Every meal will now include a surprise gift, starting with five different sticker pack designs. The company plans to rotate these gifts throughout the year.

"At Whataburger, some of the best memories are made around the table," Scott Hudler, Whataburger CMO, said in the press release. "This new Kids Whatameal brings a little more fun to those moments, giving families another reason to slow down, enjoy the time together and leave with a smile."

The menu options for the meals remain unchanged. Entrees include the Justaburger, Whatachick'n Strips, Whatachick'n Bites or grilled cheese. Each meal is served with a side of french fries or applesauce, a drink and a treat.

Prices for the Kids Whatameal range from $3.89 to $6.49, depending on the entree selected.

Whataburger has more than 1,100 restaurants across 17 states.