Marketing
White Castle embraces late-night Cravers
June 17, 2022
White Castle is embracing its reputation as a late-night dining option with a new campaign, according to a press release.
Beginning June 20 — the Summer Solstice and the shortest night of the year — White Castle's 20-Slider Crave Clutch will sport a new, limited-time Night Castle design featuring scary eyes and teeth, turning the normal packaging into a late-night party monster to inspire nighttime merrymaking. Three new collectible soft drink cups will also feature a Night Castle design.
The brand's House of Crave online gift shop features a line of after-dark apparel as well, such as socks, a hoodie, a glow-in-the-dark T-shirt and a Hawaiian shirt. There's also LED cups and ice cubes, an LED gaming mousepad, an ice bucket and a sleep mask.
Also between June 20 and July 4, White Castle will offer a free small Coca-Cola Freestyle drink to all customers who identify themselves as a designated driver, allowing everyone to have a memorable – but safe – night at White Castle.
"Many a craver has spent many a late night at White Castle," Jamie Richardson, vice president at White Castle, said in the release. "We are there for all our cravers in search of some after-hours sustenance — like a beacon of light at night. Our new Night Castle packaging and merchandise will help make every night a good night at White Castle."
White Castle owns and operates more than 350 restaurants.
