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White Castle launches new philanthropic program: Castle Shares

April 10, 2013

To mark the launch of its new Castle Shares philanthropic program, White Castle is offering Original Slider-scented candles on houseofcrave.com. Net proceeds will benefit Autism Speaks, an autism research and advocacy organization.

Designed by Laura Slatkin, the award-winning founder of Nest Fragrances, this limited-edition candle comes in a ceramic replica of the brand's signature Slider box. Slatkin is an Autism Speaks board member.

In support of National Autism Awareness Month, White Castle will offer these limited-edition candles for $15 each.

Since 2010, more than 10,000 Original Slider-scented candles have been sold raising more than $100,000 for the organization.

"Autism affects nearly two million people and their families. We are proud to stand with them and use this opportunity as one more way the 'Castle Shares' with our communities," said Jamie Richardson, vice president at White Castle.

In conjunction with the Original Slider candle sales, White Castle begins its annual Autism Speaks Puzzle Pieces campaign to support National Autism Awareness Month. This is the fourth year White Castle will support Autism Speaks with the puzzle piece campaign, which runs through April.

Last year, guests and employees raised more than $500,000 for Autism Speaks by selling puzzle pieces for one month in more than 400 restaurants, setting a campaign record for the third straight year. In the last three years, White Castle has donated more than $1.8 million to Autism Speaks from multiple fundraising efforts.

Cravers can purchase $1, $3 and $5 puzzle pieces, and their signed puzzle piece will be on display at White Castle throughout the month. Each purchase of an Autism Speaks Puzzle Piece comes with a coupon for one free Slider good for a later date.

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