News

White Castle partners with Autism Speaks campaign

July 24, 2011

White Castle will once again participate in the Autism Speaks Puzzle Piece campaign, where customers and employees can donate $1 to support the nation's largest autism research and advocacy organization.

From now through Aug. 20, customers can purchase a puzzle piece for $1 and attach it to the restaurant wall. Last year, White Castle customers purchased 384,190 puzzle pieces for the cause.

"We're hoping that our customers and employees get the crave to support and give back to an organization White Castle is committed to helping," said Jamie Richardson, vice president of government and corporate communications. "The goal is for Cravers to purchase more puzzle pieces this year so we can make a larger donation to Autism Speaks."

Cravers will get an extra incentive this year: Those who purchase a puzzle piece will receive a certificate for a free Original Slider.

Read more about QSR promotional campaigns here.