White Castle rolls out garlic cheese LTO
May 24, 2006
COLUMBUS, Ohio — Beginning May 28, Roasted Garlic Cheese slices will make their way back to White Castle's menu for a limited time. According to a news release, the LTO will be around until June 24.
Broadcast and radio advertising will support the introduction of the Roasted Garlic Cheese as will in-store merchandising highlighting the unique flavor combination the cheese creates with the sandwich of choice. The advertising is part of a new campaign called True Castle Stories that launched in May, and which honors our customers and their affection for White Castle.