News

White Castle showcases fans in new ad campaign

May 5, 2014

White Castle is celebrating National Hamburger Month with a new ad campaign titled "The Crave is a Powerful Thing." The campaign will include stories about the brand from real, loyal fans.

"White Castle is known for its loyal Cravers across the nation," VP Jamie Richardson said in a news release. "As the official sponsor of National Hamburger Month, we're helping Cravers celebrate their love for the one-of-a-kind Original Slider and all things related to White Castle that keeps them coming back to create memorable moments in our restaurants and at home."

White Castle Wednesday

Also, throughout May, the first 100 Cravers to dine-in or drive-thru each restaurant will have the opportunity to receive a special food item or prize on "White Castle Wednesdays" by saying the phrase – "hashtag My Crave." Fans will also win surprise rewards for their best "#MyCrave" entries on social media throughout the month.

Mother's Day online special

Finally, White Castle will celebrate Mother's Day May 11 with an online special of 10 Original Sliders for $2.50. Guests must purchase the Sack of 10 Sliders online at whitecastle.com and use the promo code MOM to receive the special offer, which is good May 11 only.