News

White Castle signs on Plexure for loyalty, engagement

July 22, 2019

White Castle has signed on with New Zealand-based Plexure Group to provide mobile engagement and loyalty capabilities to the burger chain's nearly 400 U.S. restaurants in 13 states, a news release said. 

"Plexure is delighted to partner with White Castle as a significant U.S. customer and looks forward to powering its marketing efforts. ..." Plexure Chief Executive Craig Herbison said in the release. "We're committed to helping White Castle activate mobile as a critical digital channel to its customers to grow their value whilst enhancing the overall customer experience."  

The White Castle deal adds to what the news release said has been strong growth at Plexure, which saw revenue grow 44% in the latest fiscal year to $11.4 million for the company more than 128 million users globally in more than 54 countries on its platform.