News

White Castle spotlights food truck in new social media contest

May 28, 2014

White Castle has launched its #CraveMobile Contest, giving fans a chance to win a visit from its food truck — the Crave Mobile — and host a party for 50 of their friends.The contest starts today and runs through midnight, July 31. Fans can enter to win by:

• logging into one of three social media sites: Facebook, Instagram or Twitter;
• explaining why they deserve to win a Crave Mobile party and attaching a photo or video to enhance their explanation; and
• submitting their entry by using the hashtag #CraveMobile.

"After almost a century of serving up sliders, our fans have proven time and time again that The Crave is a powerful thing. From White Castle weddings to tattoos to more than 500,000 requests to bring the Castle to them, our loyal fans have some extreme stories about what they will do to satisfy their crave and show how powerful it can be," VP Jaime Richardson said in a news release. "That's why we are inviting all our fans to capture what makes their memorable moment stand out and why they truly deserve to win."

Entries will be judged on how compelling their argument is (50 percent), creativity and originality (30 percent), and quality of content; whether submitted via photo or video (20 percent).  One winner will be announced on Sept. 2.