News

White Castle tests new store design

September 29, 2011

White Castle is testing a new look in the Columbus area, where the company is headquartered. According to Columbus Business First, a unit in Lewis Center, Ohio, just outside of Columbus, includes televisions, retro photographs and flexible seating.

The new design also features the kitchen centerpiece grill moved closer to the diners.

The chain's traditional blue and white colors remain.

From the story:

"It still feels like a White Castle," spokesman Jamie Richardson said. "We're not trying to masquerade as something we're not."

Columbus is a hot market for remodeling tests. Wendy's recently unveiled its new test design in Dublin, another Columbus suburb. Wendy's is also headquartered in Central Ohio.

Read more about restaurant design and layout.