March 6, 2012
White Castle is teaming up with Wal-Mart to bring its original Slider to Panama City Beach, Fla., during spring break. The Wal-Mart Supercenter in Panama City Beach will host the one day giveaway of 10,000 burgers.
This inaugural event starts March 10 at 1 p.m. with 10,000 Sliders provided free to spring break visitors. The signature burgers will be handed out until they are gone, and there will be a limit one per person for the giveaway.
Additionally, coupons will be distributed for savings on White Castle frozen burgers at the Wal-Mart Supercenter.
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