News

Wienerschnitzel rolls out Der Chicken Dippers

August 28, 2012

Wienerschnitzel has rolled out its newest menu item, Der Chicken Dippers. The bite-sized crispy chicken is served with a choice of three dipping sauces: sweet and tangy BBQ, spicy Buffalo wing and creamy ranch.

The new 100-percent all-white meat boneless Der Chicken Dippers are lightly breaded, and cooked-to-order. Portions range from one-third pound to a full pound, ideal for sharing.

"We've always strived to give our customers variety paired with unique everyday value, and adding Der Chicken Dippers with tasty dipping sauces gives loyal fans yet another fun-to-eat menu option," said Tom Amberger, vice president of marketing for Wienerschnitzel. "Der Chicken Dippers did extremely well in our test markets, so we're excited to make this menu item available to all of our guests."

Der Chicken Dippers are available at all Wienerschnitzel locations for the recommended price of $3.59 for one-third pound. There is also a new Der Chicken Dippers Kid's Meal that consists of three boneless chicken pieces, regular fries and a kid's drink; plus a "Go Green" toy that promotes the importance of recycling.

The Der Chicken Dippers roll-out will be supported with direct mail, online marketing, social media and in-store point-of-purchase materials.

Read more about food and beverage launches.