August 23, 2016
When you got it, flaunt it, they say, or at least do it again. That's the theory Sonic is using to justify a return to the chain's Wing Night in America promotion. Last fall, the brand launched the promotion to give one additional order of boneless chicken wings away for every one purchased. This year, the brand is sweetening the deal by extending the offer to more than one night and offering the BOGO deal from Monday through Thursday after 5 p.m., when guests can buy one six-, 12- or 24-piece order and get another order free.
Likewise, the drive-in chain is offering more choices on flavorings and heat scale, including hot honey, garlic parmesan and pineapple habanero wings as well as the old standbys of honey barbecue, Asian sweet chili and Buffalo wings.
"The response last fall for Wing Night in America was overwhelmingly positive. This year we wanted to give our guests more by expanding the buy one, get one free offer," said Sonic National Marketing Vice President Sarah Beddoe.
The limited time offer is available for an unspecified period at the drive-in restaurants with carhop service.