News

Yogurtland goes pink for partnership with Avon Foundation

October 17, 2011

Yogurtland has announced a partnership with the Avon Foundation for Women to support breast cancer awareness. The brand will support the partnership with a limited-time frozen yogurt flavor, special toppings and collectable spoons.

All participating Yogurtland locations will offer an exclusive pink frozen yogurt flavor in addition to the 16 original flavors throughout the month of October. Yogurtland locations will also offer complimentary limited edition pink sprinkles and feature their biodegradable pink collectable spoons.

Also, at each participating Yogurtland location, there will information leading guests to the Avon Foundation's online Breast Health Resource Guide to educate the public about breast health and cancer risk.

Yogurtland will make a donation to the Avon Breast Cancer Crusade to support research to find a cure and prevent breast cancer and advancing access to care, regardless of a person's ability to pay.

"Yogurtland is honored to partner with the Avon Foundation for Women to support the Breast Cancer Awareness cause and is looking forward to building this relationship in the coming years," said Alexis Eldridge, Yogurtland vice president of marketing. "Yogurtland's core philosophy centers on empowerment with its 'you rule' motto and is happy to 'raise a spoon' to the Avon Breast Cancer Crusade to help them further improve and save women's lives as it has since it was founded in 1955."

Read more about promotional campaigns.