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Yum! Brands adopting a corporate culture shift
November 5, 2009
Dave Novak, Yum! Brands Inc. chief executive, is presiding over a training program intended to change the company's corporate culture, according to a story in The Economist. The training is meant to resolve the company's challenge of meeting some of its biggest areas of improvement, including "selling more healthy items, offering a greater variety of drinks and changing menus according to the time of day."
The "Achieving Breakthrough Results" (ABR) program was specially designed by John O'Keeffe, a management consultant and former Procter & Gamble executive, and should reach all levels of management and employees, beginning with the senior executives.
From The Economist:
ABR is allowing Yum! to make far quicker progress on its three initiatives than would have been possible in the past, Mr Novak says. Innovations tested in one country are quickly being adopted in others. British KFC outlets, for example, pioneered a breakfast menu which is now being offered in 12 countries. Taco Bell is also trying to sell breakfast, and Pizza Hut in China is pushing a teatime menu.As Yum! tries to follow the lead of McDonald's by offering healthier food, KFC in France has developed a grilled-chicken sandwich called the Brazer which is likely to be rolled out worldwide next year. KFC and Taco Bell are also launching new fruit drinks, called Krushers and Frutista Freezes respectively. "The ABR process led directly to the decision to go big on the roll-out of Krushers," says Micky Pant, Yum!'s chief marketing officer.
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