A hundred stores in five years is an ambitious growth plan for any brand, but Pincho co-founder and CEO Otto Othman thinks the popularity of the brand in Miami proves it has legs that will run rapidly toward some pretty hefty expansion.
February 28, 2020
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It's not every restaurant brand CEO who would hop on a plane, jump off at Chicago's O'Hare, then pretend to be a college marketing student to interview busy air travelers
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Pincho co-founder & CEO Otto Othman (Photo via Pincho) |
about a possible brand name change or much of anything else. But, that is precisely what Pincho — formerly Pincho Factory — co-founder and CEO Otto Othman did not too long ago to test the public sentiment about dropping "factory" from the Miami-based brand's name, after friend and fellow restaurant executive, &pizza CEO Michael Lastoria, mentioned he thought it might be a good idea.
That act speaks volumes about the approach the leaders of Pincho, as well as brand itself, take to spreading the "gospel according to Pincho," in a way that has really turned on the limited-service dining audience in South Florida. The question now is, will that straightforward, "just get it done" approach also help the brand thrive through its current growth spurt. Today, Otto Othman joins the podcast to give us the inside view.