eBook
4 standards for effective AI
May 30, 2025
Artificial intelligence (AI) is transforming experience management (XM)—but not all AI is created equal. To drive better brand, customer, and employee experiences, you need AI that’s built intentionally, secured rigorously, and tailored specifically for XM data.
In this guide, we outline the four critical strategic standards to consider when you’re looking at how well AI is being applied in an XM platform. These aren’t technical specs, they’re strategic requirements for turning AI into meaningful action for your programs.
Download the guide to learn:
- Why tailoring application of AI specifically for the unique needs of XM is crucial
- How a clean, consistent, and scalable data foundation sets AI up for success
- The importance of how AI is developed
- Why AI should start with XM objectives, not just new features
- The critical role of integrity in data protection, data application, and output reliability
See how SMG is applying these principles to our development of new AI-enabled features through Ignite™, our AI-native data platform, designed from the ground up to help brands surface smarter insights for better experiences.
About The Sponsor
SMG
Delivering the future of Unified Experience Management®
SMG delivers the future of Unified Experience Management, turning BX, CX, and EX insights into real-time action through Ignite®, our AI-native platform, and a unique software with a service (SwaS) approach.
