Case Study
Nestlé: Co-creating the future of breakfast
April 1, 2026
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Overview
Nestlé Cereals’ mission is to make breakfast better for families across the globe. A leading global breakfast cereal company, they are the name behind some of the world’s most iconic breakfast cereal brands, such as Nesquik, Cheerios, Fitness, and Chocapic, to name a few.
Aim
Create multiple insight communities across key global markets to enable quick-turnaround and targeted insight into consumer attitudes, behaviors, and motivations.
Strategy
SMG provides Nestlé Cereals with an always-on community of thousands of engaged consumers in 7 international markets across Europe, APAC, and Latin America to co-create new brand positioning, advertising creative, activation ideas, and product concepts.
"Everybody, from the CEO down, is engaged in the program and is engaging with consumers on a regular basis."
-Simon Pollock, VP Consumer Insights, Nestlé Cereals
About The Sponsor
SMG
Delivering the future of Unified Experience Management®
SMG delivers the future of Unified Experience Management, turning BX, CX, and EX insights into real-time action through Ignite®, our AI-native platform, and a unique software with a service (SwaS) approach.
