Burger King revamps marketing plans

by Alicia Kelso — Editor, QSRWeb.com

Quick-service chain burger giant wants to broaden its consumer focus beyond the 18-to-35-year-old male.

Burger King signs PepsiCo as Latin American provider

April 3, 2011

Burger King Corporation has signed a multi-year agreement with PepsiCo to be the exclusive soft drink supplier in more than 1,000 restaurants throughout the…

Harris Interactive: Non-burger joints gaining ground

March 29, 2011

The quick-service world has always been burger territory, but that dynamic may be shifting a bit. A new 2011 Harris Interactive EquiTrend study found that…

Boardwalk to open 30 new units

March 24, 2011

Columbia, Md.-based Boardwalk Fresh Burgers & Fries has finalized a master franchise deal with restaurant developer Lucky Patel to open more than 30 new…

Talking Turkey: Carl’s Jr., Hardee’s launch turkey burger

March 21, 2011

Carl’s Jr. came under fire from health fanatics when it began testing its 1,400 calorie-bombardment footlong cheeseburger.

Burger King breaks it off with Crispin Porter

by Alicia Kelso — Editor, QSRWeb.com

March 17, 2011

It seems as though Burger King and Crispin Porter + Bogusky couldn’t survive the 7-year itch. It was announced today that the quick-service chain's AOR…

Roy Rogers mounts comeback, returns to franchising

Chain rebounds by returning to original mantra of service, sanitation and food quality.  

White Castle marks 90th anniversary

March 10, 2011

White Castle officially marked its 90th birthday Thursday, kicking off a year of celebrations and promotions.

McDonald’s Australia might put the Big Mac on a diet

March 6, 2011

Is McDonald’s Australia looking to tap into an increasingly health conscious consumer base? Perhaps. And it may do so with its flagship Big Mac.

Hot dog! SONIC unveils four new flavors

March 3, 2011

SONIC, America’s Drive-In, has rolled out four new premium beef hot dogs, all of which add a twist to the ballpark classics.

Thicker burgers, fruity Frostys on deck for Wendy’s

March 3, 2011

Wendy’s/Arby’s Group president and CEO Roland Smith referred to 2011 as the company’s “transition period” as it searches for Arby’s buyers and diversifies…

Arby’s new ad campaign lightens the mood

by Alicia Kelso — Editor, QSRWeb.com

February 28, 2011

Arby's Restaurant Group Inc. continues to embrace an aggressive turnaround plan developed last year to boost sales and profits. The latest effort entails a new…

Gay couple awarded $3.15 million in Burger King beating case

February 27, 2011

Food Services Properties Corp. and Union City Restaurant Corp., which owns seven Burger King restaurants in the New Jersey area, was ordered to pay $3.1…

Jack in the Box Inc. beats expectations

February 23, 2011

Jack in the Box Inc., parent company of Jack in the Box and Qdoba, reported its first quarter earnings for fiscal 2011, ended Jan. 23. The company reported net…

Canadian Burger King burgers get stuffed

February 23, 2011

Burger King restaurants in Canada have rolled out the Zesty, Hot BK Stuffed Steakhouse Burger.

Major BK franchisee splits up company

February 23, 2011

Carrols Restaurant Group Inc., parent company of Syracuse, N.Y.-based Carrols Corporation, operater of more than 300 Burger King restaurants, announced…

Whataburger celebrates Jalapeno Week

February 13, 2011

Whataburger is heating things up with its Jalapeno Week promotion. From now through Feb. 20, customers can add jalapenos to any burger, sandwich, taquito or…

McDonald’s launches new Angus burger, ShareBox

February 8, 2011

McDonald’s Angus Third Pounder, introduced in 2009, has gotten a bold new makeover. The company has introduced its new Chipotle BBQ Bacon Angus, which is…

Thrill seekers: Cedar Point opening DQ Grill & Chill

February 3, 2011

The Cedar Point amusement park, located on Lake Erie in Sandusky, Ohio, attracts almost 3 million visitors each summer. Starting in May they’ll have the option…

Jack in the Box introduces the All-American

January 31, 2011

Just in time for the Super Bowl, Jack in the Box restaurants are launching a new burger named the All-American Jack. The savory double-patty burger, topped…