QSRs to benefit short-term from China currency move

June 21, 2010

Quick-service restaurant chains with a large presence in China will likely see a boost after that country said it would allow its currency to appreciate…

QSRs to benefit short-term from China currency move

June 21, 2010

Quick-service restaurant chains with a large presence in China will likely see a boost after that country said it would allow its currency to appreciate…

El Pollo Loco offers double the chicken for $5

June 17, 2010

El Pollo Loco has returned its $5 add-on special, this time allowing customers to double the amount of chicken in their family meal purchase. For example…

Chick-fil-A franchisees partner with Click It or Ticket Campaigns

June 17, 2010

Chick-fil-A franchisees have partnered with the South Carolina Highway Patrol to reward free spicy chicken sandwich coupons to motorists who wear their…

El Pollo Loco offers double the chicken for $5

June 17, 2010

El Pollo Loco has returned its $5 add-on special, this time allowing customers to double the amount of chicken in their family meal purchase. For example…

Chick-fil-A franchisees partner with Click It or Ticket Campaigns

June 17, 2010

Chick-fil-A franchisees have partnered with the South Carolina Highway Patrol to reward free spicy chicken sandwich coupons to motorists who wear their…

McDonald's leads in sales but lags in customer satisfaction

June 15, 2010

A new report on customer satisfaction from the American Customer Satisfaction Index (ACSI) on five industries, including the quick-service segment, reveals…

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

McDonald's leads in sales but lags in customer satisfaction

by

June 15, 2010

A new report on customer satisfaction from the American Customer Satisfaction Index (ACSI) on five industries, including the quick-service segment, reveals…

How to track the ROI of a new product launch

Mobilization Labs' personal impact engine helped Chick-fil-A get the most out of its new Spicy Chicken Sandwich rollout.

Church's adds wings to menu, focuses on guest experience

June 14, 2010

Church's adds wings to menu, focuses on guest experience

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June 14, 2010

Yum! to buy out KFC Russia partner

June 7, 2010

Yum! Brands Inc. plans to buy out Russian partner Rostik Group from their joint venture of Rostik's-KFC, Reuters reports. Yum! is leveraging an option from a…

Yum! to buy out KFC Russia partner

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June 7, 2010

Yum! Brands Inc. plans to buy out Russian partner Rostik Group from their joint venture of Rostik's-KFC, Reuters reports. Yum! is leveraging an option from a…

Chick-fil-A completes Spicy Chicken rollout

June 6, 2010

Chick-fil-A officially launches its new Spicy Chicken Sandwich today, the first new sandwich to hit the brand's menu boards since its Chargrilled Chicken…

How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

Chick-fil-A completes Spicy Chicken rollout

by

June 6, 2010

Chick-fil-A officially launches its new Spicy Chicken Sandwich today, the first new sandwich to hit the brand's menu boards since its Chargrilled Chicken…

How to sidestep the five pitfalls of recession recovery

by Lori Walderich — CMO, Top That! Pizza

A branding expert offers insights on how brands can avoid the mistakes the "other guys" make.

KFC kicks off 'So Good' campaign with giveaway contest

June 1, 2010

KFC is launching its new global tagline, "So Good," in conjunction with a giveaway promotion for its new $5 Big Crunch Box, which features the brand's new…

KFC kicks off 'So Good' campaign with giveaway contest

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June 1, 2010

KFC is launching its new global tagline, "So Good," in conjunction with a giveaway promotion for its new $5 Big Crunch Box, which features the brand's new…