[LIVE WEBINAR] Harnessing the Power of a Centralized Franchise Marketing Strategy

Date: April 27, 2017 | Time: 11:00 AM EDT | Duration: 1 hour | Learn how to build your brand and drive local demand through the power of a centralized franchise marketing strategy. Register now!

Type: Webinar

Sponsor: 3E Public Relations




Optimizing Franchise Development: Old School Principles Meet New School Tools

Learn how to create a franchise sales organization of people and processes that runs like a well-oiled machine. Adding a few new school tools to your old school principles can make all the difference in the world.

Type: White Paper

Sponsor: FranConnect




Franchising in the Far East

The Asia Pacific region holds vast opportunities for franchise foodservice concepts, but taking advantage of those opportunities isn’t an easy task.

Type: White Paper

Sponsor: East West Hospitality


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FEATURES


Want to grow your brand? Know the 3 Cs

China, chicken and coffee are three factors driving growth and profit in the current foodservice industry, according to Euromonitor International colleague and Consumer Foodservice Analyst Stephen Dutton.

Summit summations: Dallas event delivers Texas-sized dividends

Katie Fuhrman of MomentFeed; Kimberly Brastad of Dairy Queen; Keith Hill of I Love Bacon; Jamal Bara of Waterfall; Demetra McLain of DW's Subs and Jacquelyn Cirko of Groupon, give an inside look to their Summit experiences.


3 execs describe how to take on the world without losing your brand

Taking a brand to another country is one of the most complex challenges a brand's leadership can undertake. At the Restaurant Franchising and Innovation Summit in Dallas last month, three divergent brands shared some of the lessons they've learned on the road.

How technology can improve ROI of maintaining foodservice equipment

Foodservice equipment has long required multiple distribution levels. Managing equipment information on such equipment places a heavy burden on all players in the supply chain. New technology offers options to reduce data management.

Capturing today's diners? A lot of it is still about 'the money'

Even with the surprises that the AlixPartners diners' preferences poll has shown this week, in many ways it still all comes down to the fact that customers want it all and they want it as cheap as they can get it.

Is your restaurant the winner of the 'Perfect Pitch?'

We are accepting entries for our third annual competition, The Perfect Pitch — aimed at owners of new fast casual concepts looking to pitch their brands to a room of potential investors and franchisees at the Summit. Nominations close June 2.

Free webinar: Is your franchise marketing strategy hurting or harming your brand?

How is your brand coming across with potential and existing franchisees? If you aren't sure or don't have a well-crafted strategy based on proven best practices, join us for this free webinar, "Harnessing the power of a centralized franchise marketing strategy."

How fast food can be good food: London's LEON co-founder shares strategy for success

LEON CEO John Vincent, who will keynote the Restaurant Franchising and Innovation Summit being held July 18-20 in London, talks with FastCasual about how he set out to "create fast food as it would be served in heaven."

It's spring in restaurantland and the stores are sprouting

At least four chains have announced plans for major growth initiatives, proving that expansion is the order of the day in the pizza and quick-serve sectors.

Panel puts franchise marketing under the microscope

Finding the right individuals to become franchise owners requires a well -structured marketing and recruitment program. Four veterans offered their insights last week at the annual Restaurant Franchising and Innovation Summit in Dallas.

Food trucks and restaurants – a symbiotic relationship

While many limited service restaurants are clearly interested in expanding into food trucks, veteran food truck operators are using the skills they develop on their food trucks to open brick-and-mortar restaurants.

Keynoter: Want to motivate employees? Try ‘trust and track’ instead of ‘command and control’

Creating an employee training system that delivers outstanding customer service requires making employees feel engaged and providing regular feedback, according to Nick Sarillo of Nick's Pizza & Subs.

Heard at the Summit: Attendees share insights, pain points and keys to success

Restaurant Franchising and Innovation Summit attendees discuss everything from bunnies to BS.

Which Wich founder tells Summit attendees: 'If you can't dazzle them with brilliance, BS them until you both believe it'

Jeff Sinelli learned early in life a few lessons that helped him pursue his dreams and not be afraid to get out of his comfort zone. He also learned the importance of being true to his values and a commitment to helping those in need.

Which Wich CEO, Summit attendees make 10,000 PB&Js for Dallas homeless

Attendees at this year's Restaurant Franchising and Innovation Summit rolled up their sleeves and made more than 10,000 peanut butter and jelly sandwiches during a Spreading Party lead by this year's keynote speaker, Which Wich founder and CEO Jeff Sinelli.

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Trends and best practices for restaurant franchisors and franchisees. Stay on top of the brands that are growing, how they're doing it and where.

NEWS