QSR ban proposed for Midwest town

July 15, 2010

While QSR bans have been implemented in some California areas, the idea may be starting to trickle into the Midwest. A committee in Sister Bay, Wisc., a…

A Leg Up on Legislation

by Lori Walderich — CMO, Top That! Pizza

How to keep your brand one step ahead of the law.

QSRs using less trans fat in cooking oils

July 14, 2010

As many Americans look to eat healthier, plenty of major QSRs have taken note. Research published this week by the University of Minnesota School of Public…

McDonald's Real Fruit Smoothie line launches

by Alicia Kelso — Editor, QSRWeb.com

July 12, 2010

McDonald's Corp. is retiring its fruit and walnut salad later this year, but it won't abandon fruit on the menu all together. Today, the company saw the…

Fish Tacos gaining popularity

by Alicia Kelso — Editor, QSRWeb.com

July 12, 2010

As more consumers crave healthier options at their favorite quick-service establishments, fish tacos have begun making their way onto menus. Long John Silver's…

Wendy's expects strong ROI from salad investment

July 8, 2010

Wendy's is confident that its new premium salad line will pay off for the brand. The company has invested in new equipment, sourcing of fresh ingredients and…

Skinner: CSPI Happy Meal suit threat frivolous

July 7, 2010

McDonald's CEO Jim Skinner sent a letter Wednesday to the Center for Science in the Public Interest responding to the agency's threat to sue the quick-serve…

Report finds U.S. McNuggets contain more calories, chemicals than in UK

July 5, 2010

The difference in ingredients in McDonald’s McNuggets by market is creating a media stir as well as an investigation in at least one country. In the United…

Wendy's readies for new premium salad launch

June 29, 2010

Wendy's will announce its new lineup of premium salads next week, but the salads are already in many stores and posted on the company's website.The new…

Sugar's comeback slowly reaching into QSR

Retail brands are using the ingredient as a marketing ploy, but cost and other factors may be holding fast food companies back.

Burger King switches to whole grain ciabatta bun for grilled chicken

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June 22, 2010

Burger King Corp. has increased the nutritional value of its Tendergrill Chicken Sandwich by switching to a toasted ciabatta bun made with whole grains. The…

Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?

Should McDonald's help solve the childhood obesity epidemic?

With its marketing prowess, the chain certainly has the ability to be a change agent. But does it need to?

McDonald's Canada cuts sodium in grilled chicken products

May 25, 2010

McDonald's Canada has reduced sodium in all of its menu items featuring grilled chicken, cutting the sodium level of those products by as much as 32 percent.

Subway adds LTO Orchard Chicken Salad Sandwich

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May 23, 2010

The Subway restaurant chain has introduced the new Orchard Chicken Salad Sandwich, available for a limited time only.   This new sandwich creation combines…

Bulking up the brand with a barbell strategy

by Lori Walderich — CMO, Top That! Pizza

McDonald's serves as a case study of best practices that brands newer to the game could learn from.

McDonald's kids' Shrek promo includes fruits & veggies push

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May 18, 2010

McDonald's has teamed up with DreamWorks Animation in a promotion for "Shrek Forever After," the final chapter of the Shrek series. The marketing program…

Burgerville implements Nutricate nutritional marketing solution

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May 17, 2010

As restaurants are preparing to comply with national menu labeling requirements, 39-unit chain Burgerville is putting nutritional information in its customer's…

McDonald's makes strides in better-for-you offerings

May 2, 2010

Quick-service chains remain a target for health advocates and legislators working to promote various ways to combat the country's obesity epidemic. Last week…

Santa Clara County, Calif., bans toys in high-calorie kids' meals

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April 27, 2010

Santa Clara County, Calif., legislators are hoping to change the way kids approach fast food with the passage of a law banning restaurants from giving away…