Marketing News & Media
Burger King rolling out mobile payment app systemwide
by Alicia Kelso — Editor, QSRWeb.com
The app, developed by Tillster, will include the ability to pre-order, as well as coupons and nutritional information.
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Pilot program created to 'look through the eyes of a McDonald's millennial'
by Alicia Kelso — Editor, QSRWeb.com
McDonald's Philadelphia will tap into members' opinions on both the brand and the value and quality of menu items.
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Carl's Jr., Hardee's double up on bacon for X-Men tie-in
March 18, 2014
Carl's Jr. and Hardee's have added two new menu items that feature four strips of bacon, the new Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg &…
read nowBojangles' marks Southern 500 sponsorship with sweepstakes
March 18, 2014
Bojangles' has launched its Bojangles' Southern 500 Winner's Circle Sweepstakes, giving fans the opportunity to win one of three getaways and $10,000.
read nowDunkin' franchisee yields 120% response rate from Twitter app
March 18, 2014
Dunkin' Donuts franchisee First Cup LLC's recent "Free medium hot or iced coffee campaign" has achieved a 120-percent conversion rate in about seven months.
read nowFarmer Boys launches mobile loyalty platform
March 18, 2014
Punchh, a mobile CRM suite for brick-and-mortar businesses, will create a customized mobile and swipe-card based rewards program for the 75-unit Farmer Boys…
read nowIn a bid for lunch share, Tim Hortons enters chicken sandwich category
March 18, 2014
Tim Hortons today announced its entry into the hot chicken sandwich category, in an effort to boost its lunch menu.
read nowLong John Silver's menu plan includes soups, salads
March 18, 2014
In May, Long John Silver's menu will include new sandwiches, soups and salads. Supermarketnews.com said the chain's chief food innovation officer Marie Zhang…
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Krispy Kreme bets on smaller model, retail coffee platform
by Alicia Kelso — Editor, QSRWeb.com
More franchisees are committing to the smaller shop model, which has been performing above expectations.
read nowWienerschnitzel marking Corn Dog Day with $1 deal
March 17, 2014
Wienerschnitzel's 350 locations will celebrate National Corn Dog Day on March 22 by offering two corn dogs for $1 all day long.
read nowPeet's Coffee & Tea adding K-Cup line
March 17, 2014
Keurig Green Mountain Inc. and Peet's Coffee & Tea announced a multiyear manufacturing and distribution agreement for Peet's-branded packs for the Keurig…
read nowBurger King Canada rolls out new value menu
March 17, 2014
Burger King Canada is introducing the New King Deals menu across the country starting today. The new menu will be a permanent offering with a range of options…
read nowSubway highlights technology 'Eatovations' at SXSW
March 14, 2014
During the SXSW festival this week in Austin, Texas, Subway showcased devices and wearable technology prototypes at its "Eatovations" exhibit at SXSUBWAY…
read nowMcDonald's Tastemakers program aimed at Millennials
March 14, 2014
To celebrate McDonald's new Bacon Clubhouse Sandwich, Philadelphia area restaurants have launched the Tastemakers program. According to a news release…
read nowBurger King launches March Madness campaign with Chris Webber
March 14, 2014
Burger King has launched a March Madness campaign, called #WatchLikeAKing, and has tapped former NBA and Michigan player Chris Webber to help with the…
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Dunkin's loyalty program driving frequency and ticket
by Alicia Kelso — Editor, QSRWeb.com
To keep operations running with a busy LTO schedule, Dunkin' scores each product on a 10-point complexity metric.
read nowRita's Italian Ice adds two more Starburst flavors to the pipeline
March 12, 2014
All of Rita's Italian Ice's 600 stores will be open for the season across the country by March 13, the company announced.
read nowCaptain D's, Subway among Operator Innovations awards finalists
March 12, 2014
An independent panel of foodservice operator experts has selected finalists for the third annual 2014 Operator Innovation Awards. These finalists were chosen…
read nowMcDonald's kicks off FIFA World Cup kids' promotion
March 12, 2014
McDonald's USA is giving young soccer fans the opportunity to meet their favorite players competing for the 2014 FIFA World Cup trophy in Brazil this summer…
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Baskin-Robbins' TV campaigns score big with consumers
by Alicia Kelso — Editor, QSRWeb.com
Pizza Hut also remained at the top of the pack despite an agency change.
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