Arby's new loyalty campaign rewards fans for social sharing

October 10, 2013

For Arby's new loyalty campaign, "The League of Brisket," which promotes its Smokehouse Brisket Sandwich, the company has deployed an omnichannel platform from…

Burger King giving away new Satisfries

October 10, 2013

Burger King is celebrating its new Satisfries French fries by offering a free value size order to guests on Oct. 12 and Oct. 13.

McDonald's partners with Portland Trail Blazers for 100-point promo

October 9, 2013

The Portland Trail Blazers and McDonald's have partnered on a new "100-Point Play" promotion for the next five seasons, the NBA team announced this week. Every…

Dunkin' Donuts rolls fans' social media posts into ad campaign

October 9, 2013

Dunkin' Donuts has launched a new ad campaign — called #mydunkin — that for the first time leverages its fans' social media content.

Mobile Websites Made Easy: Tips for Restaurant Operators

Mobile devices are quickly becoming the tool of choice to aid in dining decisions. A restaurant without a mobile website can be at a serious competitive…

3 tips for responding to Yelp reviews

Sending a private message is like sending a personal email and is best used to thank patrons for writing a positive review.

Krispy Kreme debuts retail coffee offering

October 8, 2013

Krispy Kreme announced today that its packaged ground coffee is now available at select Sam' s Club locations throughout the Southeast.

Long John Silver's dessert promo benefits Children's Miracle Network

October 8, 2013

Long John Silver's has introduced a month-long campaign to raise money for Children's Miracle Network Hospitals, the brand's national charity partner.

Culver's music theme remixed to benefit farm families

October 8, 2013

Hummingbird Productions, a producer of original music for advertising campaigns, has remixed the Culver's Restaurant theme music for a special program…

Burger King named 'Official QSR Partner of the NCAA'

October 7, 2013

Burger King Corp. has entered a three-year partnership with CBS Sports and Turner Broadcasting System Inc. Through this partnership, the Burger King has been…

QSR segment behind in digital gifting

by Alicia Kelso — Editor, QSRWeb.com

QSRs are largely absent from the "world of digital gift cards" mostly due to the pervasive franchising model. 

Organization petitions McDonald's to shut down HappyMeal.com

October 7, 2013

Another organization has created a campaign to get McDonald's to stop marketing toward kids. Campaign for a Commercial-Free Childhood drafted a letter…

Cousins Subs heads sponsorship of Special Olympics event

October 7, 2013

Cousins Subs restaurants, title sponsor of Special Olympics Minnesota's Annual Unified Flag Football Tournament, will donate 600 meals (consisting of a 5-inch…

Roy Rogers brings back top-selling seasonal offering

October 7, 2013

Roy Rogers restaurants are bringing back theSteak N Cheese sandwich and pumpkin shake, along with its Wooden Nickel promotion.

Splick-it to power Web, mobile app for No Kid Hungry

October 7, 2013

Splick-it Inc. has inked a deal to sponsor and be a technology partner with Share Our Strength's No Kid Hungry campaign to build a customized "Order Food, End…

Fun and games: Why restaurant customers respond to gamification apps

Gamification elements, like points and feedback, make us want to continue participating and engaging with the brand.

McDonald's creates chief digital officer position

October 4, 2013

McDonald's Corporation has named Atif Rafiq to its newly created global role of chief digital officer, effective Oct. 21. Rafiq, 40, comes to McDonald's from…

Chick-fil-A hosting family 'date night' in Houston

October 4, 2013

Chick-fil-A restaurants across the Houston area will host a "Date Night" for more than 4,000 families throughout the week of Oct. 7. The prince and…

Bojangles' raises $257K for Muscular Dystrophy Association

October 4, 2013

Bojangles' raised $257,500 for the Charlotte, N.C., chapter of the Muscular Dystrophy Association during its annual golf tournament held Sept. 30. According…

Krispy Kreme's Halloween lineup returns

October 3, 2013

Krispy Kreme's seasonal Krispy Skremes doughnuts are back and available through Oct. 31.The brand's annual lineup includes a Jack-o-Lantern, Spider Web and…