Marketing News & Media
McDonald's UK invites consumers to scout supply chain
May 14, 2013
McDonald's UK has launched a new program called 'Quality Scouts', which invites members of the public to "go behind the scenes and report back on how some of…
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Wendy's signature Frosty now available in waffle cone
May 14, 2013
Wendy's signature Frosty is now available in a waffle cone. The treat is made the same way, with milk, cream and 100-percent cocoa, and is available in vanilla…
read nowWendy's gears new campaign toward growing Hispanic demographic
May 14, 2013
Wendy's is introducing a new wave of Hispanic advertising this week with the goal of creating a stronger connection with the fast-growing demographic. The…
read nowSubway development officer returning to 'Undercover Boss'
May 14, 2013
Don Fertman, the chief development officer for the Subway restaurant chain, who appeared on the second season of CBS's reality show "Undercover Boss" in 2010…
read nowArby's embarks upon childhood hunger awareness tour
May 13, 2013
The Arby's Foundation, in partnership with Share our Strength's No Kid Hungry campaign, has rolled out the second Hungry for Happiness mobile tour to raise…
read nowCulver's teams up with Snickers for new treat
May 13, 2013
Culver's and Mars Foodservices have teamed up to offer a new Concrete Mixer featuring Snickers Brand.
read nowDel Taco launches Free Food Wednesdays
May 13, 2013
To celebrate Del Taco's new Buck & Under and New Tastes menus, as well as its overall brand relaunch, the chain has introduced Free Food Wednesdays.
read nowKrystal thriving under new ownership
May 13, 2013
President and CEO Doug Pendergast provided an update on the Krystal brand since it was purchased by Argonne Capital Group last spring. Among the highlights are…
read nowKFC turns to NASCAR to push new boneless chicken
May 13, 2013
KFC added a promotional component for its new Original Recipe Boneless chicken during last weekend's Southern 500 NASCAR race.
read nowAuntie Anne's selects new agency
May 13, 2013
Mullen NC announced that it has been selected as agency of record for Auntie Anne's Pretzels after a client-led review. Terms of the contract were not…
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A look at Burger King's digital menu board rollout
by Christopher Hall — w, t
IST president and CEO provides an overview of the deployment of nearly 26,000 NEC Display Solutions digital signage menu boards in 16 weeks.
read nowEl Pollo Loco adds bilingual mobile surveys to gauge consumer perception
May 10, 2013
On The Spot Systems, a provider of location-specific, real-time mobile surveys, has announced the success of a recent partnership with El Pollo Loco. On The…
read nowWireless Ronin reports Q1 revenue drop
May 9, 2013
Wireless Ronin Technologies, a digital marketing technologies solution provider, has reported reduced revenue for the first quarter of 2013. The company said…
read nowGreen Burrito launches San Diego Burrito
May 9, 2013
The Green Burrito menu at Carl's Jr. now features a new burrito inspired by Southern California cuisine. The San Diego Burrito includes charbroiled steak…
read nowWendy's on track to reimage 200 restaurants this year
May 8, 2013
The Wendy's Company today reported unaudited results for the first quarter ended March 31, including a same-store sales increase of 1 percent at…
read nowWendy's targets Millennial males with late-night deal, concert promotions
May 8, 2013
Wendy's Moonlight Meal Deal has been launched to "meet the needs" of the millennial male demographic. The company cites a new survey conducted by Braun…
read nowMcDonald's Canada marks 20th McHappy Day
May 8, 2013
Today marks the 20th anniversary of McDonald's Canada McHappy Day, a fundraising event where $1 from every Big Mac sandwich, Happy Meal and hot McCafé…
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Dunkin' Brands: Mobile is the center of marketing strategy
by Alicia Kelso — Editor, QSRWeb.com
Big data is the future of the fast-paced QSR industry, CEO says.
read nowBen & Jerry's truck tour hits the road to promote Greek fro-yo
May 7, 2013
Ben & Jerry's Truck Tour will be serving the brand's Greek frozen yogurt throughout Los Angeles through June 10. The truck will visit local businesses…
read nowDairy Queen promotes Orange Julius smoothies with graduation campaign
May 7, 2013
As part of the Dairy Queen system's launch of Orange Julius premium fruit smoothies and light smoothies, parent company Berkshire Hathaway is offering a custom…
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