Marketing News & Media
bogopogo launches restaurant mobile coupon plan
December 19, 2014
bogopogo has launched its FRAMPLE (Free + Sample) plan, providing free mobile coupon access to all restaurants across the US and allowing them to promote their…
read nowTim Hortons' knits an entire restaurant for holiday campaign
December 19, 2014
Tim Hortons' #WarmWishes campaign, launched in mid-November, has generated nearly 10,000 winter hat donations for children in need, as well as 2,000 blankets…
read nowTaco Bell launches first advanced promotion for mobile app users
December 18, 2014
Taco Bell is now offering a year-end gift card promotion and $1 Crunchwrap Sliders with Fritos available exclusively through the Taco Bell mobile app starting…
read nowDunkin' finds sweet spot with Croissant Donuts
December 18, 2014
Dunkin' Donuts announced this week that it has sold more than 4.6 million croissant donuts since they launched nationally in November.
read nowMcDonald's adds iBeacon technology in Georgia restaurants
December 18, 2014
McDonald’s franchises in Columbus, Georgia, are integrating beacon technology, powered by Bluetooth low-energy beacon solution provider Piper.
read nowBojangles' biscuits getting cheesy
December 18, 2014
Bojangles' plans to add some cheese to its signature buttermilk biscuits. The company announced today on its Facebook page that the Cheddar Bo is coming in the…
read nowWendy's names new CMO, digital VP
December 18, 2014
The Wendy's Company has announced several changes to its senior leadership team, including a new CMO and a VP to head up digital initiatives.
read nowJersey Mike's supports Wreaths Across America tribute
December 17, 2014
Last week, New Jersey Governor Chris Christie and Jersey Mike’s Founder and CEO Peter Cancro honored veterans at a special ceremony on Ellis Island.
read nowMillennial marketing conference registration now open
December 17, 2014
FutureCast's ShareLikeBuy millennial marketing conference is set for Feb. 4 at the University of Kansas in Lawrence. Registration is now open for the…
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QSRs shift models to 'go where the consumers are'
by Alicia Kelso — Editor, QSRWeb.com
Mobile initiatives, bigger marketing budgets, franchising growth and unprecedented headwinds grabbed headlines this year for the QSR segment.
read nowBaskin-Robbins adds targeted receipt marketing program
December 16, 2014
Mobivity Holdings Corp. announced that Baskin-Robbins has selected Mobivity's SmartReceipt technology to deliver targeted "treats on receipts" – offers and…
read nowKrispy Kreme launches holiday campaign via Google Hangout
December 16, 2014
Krispy Kreme has launched Joy Goes Around Holiday Hangouts, a global in-store experience using Google Hangout videoconferencing. According to a news release…
read nowResearchers use text-mining software to predict success, failure of DC restaurants
December 16, 2014
The computer-assisted text analysis was more accurate at predicting restaurants' demise than ratings alone (although it is most powerful when used in…
read nowWhite Castle's Slider-scented candle back for Autism Speaks fundraiser
December 15, 2014
White Castle's Original Slider-scented candle is back just in time for those looking for last-minute stocking stuffers. The candles is available online at…
read nowKFC launches fundraising campaign with hunger relief organization
December 15, 2014
KFC has launched its #FillUpForGood campaign, in partnership with Feeding America, a domestic hunger-relief organization. According to a news release, KFC is…
read nowConsumer demand for convenience shifting restaurant priorities
December 15, 2014
As restaurant brands increasingly jockey for more consumer visits, it's more important than ever for operators to keep a strong pulse on what their customers…
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Sugar and spice and everything breakfast: 2014 on the menu
by Alicia Kelso — Editor, QSRWeb.com
Breakfast, beverage and retail categories accelerated this year, while operators embraced meaty offerings, despite record-high protein prices.
read nowDemand for food transparency growing
December 12, 2014
New research from Technomic finds that most consumers want transparency from restaurant brands about their menu choices. Additionally, two in five consumers…
read nowInteractive Customer Experience Summit coming to Chicago in June
December 12, 2014
The conference will focus on technologies such as digital signage, self-service kiosks, mobile and tablets, as well as emerging technologies like beacons…
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McDonald's plans to shrink menu, ingredient lists
by Alicia Kelso — Editor, QSRWeb.com
McDonald's has moved from a division structure to a structure that empowers regions to execute their marketing and menu plans toward their specific…
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