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Marketing News & Media

Q&A with President of Regrub, and Smashburger Franchisee, Tom Jones

hopAdvisor recently spoke with Founder and President of Regrub, Tom Jones, who is the Smashburger franchise owner working with ShopAdvisor on a new campaign.

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Too much tech? Untangling digital inconsistency at your QSR

by Sif Rai — CMO, QikServe

It's undeniable that technology has the capability to transform the fortunes of your brand. But can too much tech be a bad thing? Of course it can, but this…

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Bojangles', White Castle talk turkey

November 5, 2018

The calendar has turned, with Thanksgiving meals just a few weeks off. For those who don't, won't or can't cook their own feasts, at least two QSRs are…

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2018 Murtec Breakthrough Award Winners

Tillster is proud to announce that our client, McAlister’s Deli, won the 2018 MURTEC Breakthrough Award in the category of Customer Engagement Innovator.

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With Sonic LTO, the cheese no longer 'stands alone'

November 1, 2018

Sonic is putting some variety in its cheeseburger LTO, by stacking in two forms of cheddar cheese. The chain's Quarter Pound Double Stack Cheeseburger has two…

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TacoTime offers service on a 'platter'

November 1, 2018

TacoTime's has brought back Platter Meals for its new LTO, including Casita Burrito, Enchilada and Chimichanga, a news release said. All three entrees come…

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Garbanzo's, Jimboy's Tacos, Nekter discuss how customer data 'makes' the in-store experience

by S.A. Whitehead — Food Editor, Net World Media Group

Customer data collection is the name of the game today when it comes to crafting the best customer experience. But brand leaders can still get stuck with reams…

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Tillster's Online and Mobile Ordering Index Reveals How Consumers Want to Order Food

Tillster, the global leader in digital ordering and engagement solutions for restaurants, showcases how ordering technologies influence purchasing behavior in…

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Tillster's Digital Coupons and Loyalty Index Reveals Increasing Demand for Rewards

Tillster -- the global leader in digital ordering and engagement solutions for restaurants -- examines how a restaurant's digital coupons or loyalty strategy…

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A Simple Сhecklist for a Successful Digital Signage Network

by Egor Belenkov — CEO, Kitcast

Building an effective digital signage network is about more than connecting your screens to a device and playing your ad 24/7. If you don’t articulate your…

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Del Taco hones in on value offerings with app

October 30, 2018

Del Taco launched what the company said is a value focused app this week it calls simply "The Dell App." The brand is giving those who download the app coupons…

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Making Facebook 'Recommendations' work for your QSR

by Taylor Kamnetz — content marketing manager, ReviewPush

When Facebook "put the stars out" of its reviews there was a lot of balking from brands who feared the consequences of losing the well-established former…

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Sonic 'twists' things up with new snack

October 29, 2018

In further proof of the popularity of snack items on the QSR front, Sonic Drive-In said it is expanding its snack lineup by adding sweet pretzel twists, a news…

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Gen Z, community, financial visibility: 3 keys to business success

by S.A. Whitehead — Food Editor, Net World Media Group

From capturing the hearts of an elusive Gen Z to connecting with your community and reaping financial visibility's rewards, this year's Three:15 session at the…

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Del Taco LTO packs a protein punch

October 26, 2018

The growing industry trend toward inclusion of higher protein content menu items has swept into Del Taco's stores via its latest LTO, the Epic Triple Meat…

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Survey finds customers expect review responses 'all the time'

October 26, 2018

It's a question on all restaurateurs' minds: Should your brand respond to customer reviews? According to the latest survey of 1,000 U.S. consumers this…

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McDonald's breakfast LTO inspired by customer menu hacks

October 25, 2018

For the first time in five years, McDonald's is ushering in a new breakfast LTO, a meat-filled sandwich called Triple Breakfast Stacks, which is debuting Nov.

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Tech gives employees key customer knowledge in drive-thru

October 24, 2018

Drive-thru customer engagement company 5thru has launched Drive-Thru Accelerator technology, designed to both personalize and speed up the customer drive-thru…

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'Let's do lunch': Pullin' in midday customers when they're pulling back on spending

by Ray Reddy — CEO and Co-Founder, Ritual

Slow restaurants sales are one of the contributors to overall less-than-anticipated retail sales activity in September, but that doesn't have to affect your…

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