Smashburger franchisee's big mobile marketing 'smash hit'

November 29, 2018

Smashburger franchise owner, Regrub Inc., is using ShopAdvisor’s mobile marketing system to draw new customers and expand customer engagement. So far the…

ShopAdvisor’s Mobile Marketing Solution Draws Diners to Regrub’s Smashburger Franchises

One Smashburger franchise owner, Regrub, Inc., has turned to ShopAdvisor to drive more brand awareness, customer engagement and sales with four restaurant…

Freddy’s Frozen Custard & Steakburgers teams up with Tillster on digital ordering, loyalty

Rapid Growth Drives Freddy's Need for Fully-Integrated Digital Platform to Enhance Guest Experience

Calling all restaurant leaders' ears: Podcast starts here Nov 30

by S.A. Whitehead — Food Editor, Net World Media Group

Ready for an early holiday gift? QSRweb is joining with sister sites, Fast Casual, Food Truck Operator and Pizza Marketplace, to start a weekly podcast on all…

Church's CMO moves to same role at El Pollo Loco

November 27, 2018

El Pollo Loco has named former Church's and Texas Chicken CMO Hector A. Muñoz as the Mexican chicken-centered brand's chief marketing officer, beginning Dec.

Brand strength: CEO says it's NOT in the numbers

What makes a brand a powerful force in a crowded QSR field? While the assumption in the restaurant industry has always been that the really strong brands are…

Checklist for the Effective Outdoor Digital Signage in Retail

by Egor Belenkov — CEO, Kitcast

The retail digital signage is changing the market forever. Offline business owners can now improve their customer engagement and deliver more relevant dynamic…

Announcing the 1st Mexican QSR wrapping paper wars

November 26, 2018

Regardless what gift-giving holiday customers celebrate, at least two Mexican QSR brands hope the givers will wrap their presents in food-emblazoned paper from…

Many happy returns: 4 brand leaders discuss customer retention strategy

by Judy Mottl — Editor, RetailCustomerExperience.com & DigitalSignageToday.com

Repeat visits are top of mind for every brand but few may realize how critical the fourth customer visit is and why it requires a specific strategy. That's…

3 tripwires to accurate QSR mobile/e-club campaign measurement

by Brad Rukstales — CEO, Cogensia

The idea behind e-clubs is to help brands drive sales by turning the customer experience into something more personal. But how do you know if your e-club is…

Taco Bell lets out a big 'peal' to announce big deal in London

November 20, 2018

Taco Bell rang its way into London Monday to alert the city's bewildered residents that the brand will open its first store in the British metropolis on…

KFC partners with Japanese fashion label on clothing line

November 16, 2018

Kentucky Fried Chicken is collaborating with fashion designer, Nigo's Human Made imprint, to give an extra crispy twist to the Japanese label.

Burger King cuts itself a slice of Black Friday shopping pie

November 16, 2018

Burger King takes home this week's prize for "creative use of internet advertising" with its new promotion designed to do just that, while simultaneously…

QSR brands suffer mightily from old, unintegrated tech

by Robert Whitehead — Director Retail & Hospitality Technology, Softtek Integrations

As the business world catapults ahead — courtesy of all kinds of new technology — the restaurant industry is still suffering significantly from old systems…

American Dairy Queen kicks off 'hangry' social media campaign

November 14, 2018

The DQ system is launching three DQ deals connected with a social media campaign to find the so-called "hangriest" people during peak hours for those who are…

Online search results put Chick-fil-A at top of franchise heap

November 14, 2018

Chick-fil-A is the nation's most popular franchise when it comes to Google search, according to research conducted by equipment sale website…

Dippin' Dots-Doc Popcorn menu puts pop in the dots

November 14, 2018

Sister brands Doc Popcorn and Dippin' Dots are partnering on co-branded ice cream sundae creations at their co-branded retail stores and it marks the first…

McDonald's Colombia uses interactive signage to get customers dancin' in the streets

by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

McDonald's recently partnered with worldwide outdoor advertising company, JCDecaux Colombia, to deliver a digital signage dance party to celebrate the Big…

Del Taco opens 8th Idaho store, offers gift card specials for the givers

November 13, 2018

Del Taco is opening of its eighth Idaho restaurant with longtime franchisee, Mark Miller, on North Second Street in Rexburg, a news release said. Miller now…

KFC really 'waffles' on latest LTO

November 13, 2018

Kentucky Fried Chicken is bringing brunch, at least for a limited time, with its chicken and waffles LTO, the brand said.