Marketing News
Jack in The Box honors National Ranch Day with ranch dressing vending machines in LA
March 11, 2021
Los Angeles was the place to be for ranch dressing lovers on Wednesday.
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When 100 years just seem to 'slide' away: White Castle's big b-day is March 10
March 9, 2021
From birthday cake on a stick and augmented reality cups to plant openings and $100,000 sweepstakes and scholarship campaigns, White Castle is sliding into its…
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Burger King apologizes for 'Women belong in the kitchen' slogan
March 9, 2021
An ad campaign promoting Burger King scholarships for female employees missed the mark Monday after the brand's U.K. arm tweeted, "Women belong in the…
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Checkers & Rally's goes 'fry-din' down the highway
March 4, 2021
With their iconic double-drive-thru stores and seasoned fries, Checkers & Rally's are favorite QSRs for food-on-the-go.
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ParTech adds Lunchbox to POS ecosystem
February 26, 2021
ParTech Inc., a provider of POS software for the restaurant and retail industries, is weaving Lunchbox, a suite of online ordering tools, to its expanding…
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Researchers develop real-time brand reputation-tracking tool
February 26, 2021
An international team of researchers has come up with a way to track brand reputation in real-time, over time, and they've built a tool to do it, too…
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Chow(der) down at Yoshinoya
February 23, 2021
Yoshinoya Japanese Kitchen is not only introducing Grilled Tilapia and Sweet Chili Shrimp bowls in time for Lent but is also honoring National Clam Chowder Day…
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Webinar explores how to use text message marketing
February 18, 2021
Text messaging is one of the hottest ways to market a foodservice brand, which explains why a recent webinar hosted by VIPinsiders and RepeatMD drew a record…
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El Pollo Loco commissions mural celebrating Black History Month
February 18, 2021
El Pollo Loco Inc. has commissioned a mural to celebrate Black History Month on the wall of its Vernon Avenue restaurant in South Los Angeles. The restaurant…
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Krispy Kreme's doughnut: A 1st in 'Mars'keting
February 16, 2021
If you're a lover of all things outer space, you already know that NASA is landing a rover Thursday on Mars for the first time since the rover, "Curiousity,…
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Wendy's, Egg Board's 'egg-cellent' breakfast adventure
February 11, 2021
The American Egg Board has partnered with Wendy's to further the brand's breakfast expansion.
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White Castle slides into partnership with USA Luge
February 5, 2021
White Castle — long known as the home of the Slider — is partnering again with USA Luge through 2023, as an extension of a cross-promotional program that…
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McDonald's lights up Lunar New Year with Asian stars, red envelopes
February 3, 2021
McDonald's is going all-in for one of China's biggest annual holidays, the Lunar New Year, which begins Feb. 12 as the official start to this Year of the Ox.
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Taco Bell takes aim at competitors' celebrity 'faves' promos
February 2, 2021
Calling celebrity favorite-related promotions like those in recent months at McDonald's, "eating someone else's favorites," Taco Bell is spinning off its own…
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Dunkin' caffeinates Mondays at no charge
February 1, 2021
Dunkin' is helping its loyalty members open their eyes on the work week this month by offering free Monday medium coffees with all purchases, beginning today…
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Deadline extended for FastCasual Top 100 nominations
February 1, 2021
Fast Casual brands hoping to be considered for the 2021 Fast Casual Top 100 Movers & Shakers have a few more days to nominate themselves. Nominations are…
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Jack in the Box names marketing chief
January 29, 2021
Jack in the Box Inc. has named a veteran marketer, Ryan Ostrom, as executive vice president and CMO, effective Monday, Feb. 1, a news release said.
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SOCi intros listening tool for online conversations
January 28, 2021
SOCi Inc., a marketing platform provider, has introduced its Listening solution. With this tool, end users with multi-location businesses can discover user…
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TCBY doubles-up on National Frozen Yogurt Day
January 28, 2021
Frozen yogurt brand TCBY is offering a buy-one-get-one-free deal on National Frozen Yogurt Day this coming Feb. 6 from 2 p.m. to 6 p.m. at its stores, a news…
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White Castle packaging is 'easy to heat, fun to eat'
January 26, 2021
On the heels of what White Castle said was both a record year and decade for its retail division, the brand is putting a new face on its retail product…
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