Marketing News
Baskin-Robbins, actor Taye Diggs create children's e-book
September 18, 2020
Baskin-Robbins has teamed up with actor and author Taye Diggs to bring the brand's Creature Creations lineup to life with the release of a children's e-book…
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Grab your grog! Talk Like a Pirate Day is back at Long John Silver's
September 17, 2020
That favorite day of sea- and seafood-lovers everywhere — Talk Like a Pirate Day — is Saturday, and the nation's largest fast food seafood chain is hoisting…
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McDonald's intros Spicy McNuggets with BOGO offer Sept 16
September 15, 2020
McDonald's is playing up the heat in the Spicy Chicken McNuggets the brand is introducing Sept. 16 nationally by offering its tongue-in-cheek "Spicesurance,…
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Sonic offers … (wait for it) … ice
September 15, 2020
Sonic Drive-In has gained some notoriety in the annals of QSR-dom for its ice and now the brand is launching a campaign that ventures to ask, "How much will…
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White Castle intros 1st new packaging in 16 years
September 14, 2020
For the first time in 16 years, White Castle has added new packaging in the form of its Crave Clutch, a 20-slider cardboard box designed to look like those…
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Pumpkin spice is back, but will COVID-19 hinder sales?
September 9, 2020
While many traditional fall rituals like back-to-school shopping and football games have been altered this year by COVID-19, one fall tradition hasn't faltered…
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Wienerschnitzel offers free chili dogs on Wiener Schnitzel Day
September 9, 2020
The U.S.-based hot dog QSR chain, Wienerschnitzel, has commandeered today's National Wiener Schnitzel Day, as its own. Although the folks who came up with this…
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Church's Go Box targets family, value-based customers
August 28, 2020
Church's Chicken is aiming to box up the family, value-based meal business that has soared since the onset of the pandemic by launching the "Go Box."
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Carl's Jr uses wine pairing to launch steak-burger
August 25, 2020
A good steak calls for good wine, ergo a good steakburger calls for a fine wine, too, right? Carl's Jr. won't argue, considering it has partnered with Nocking…
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KFC suspends 'finger-lickin'' catchphrase globally
August 25, 2020
KFC has suspended the use of its familiar catchphrase, "It's finger-lickin' good" globally now, five months after it stopped using the wording in its ads in…
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Dunkin' device helps customers 'get a grip'
August 21, 2020
Dunkin' is giving its customers a way to get a grip during the challenges of this pandemic, thanks to its partnership with PopSockets, which makes knobby…
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DoorDash, NBA partner to promote Black-owned restaurants
August 17, 2020
DoorDash and the National Basketball Association have signed a multiyear marketing partnership to make the third-party delivery platform the official delivery…
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KFC donates to teachers as school restarts
August 13, 2020
KFC will donate 1 million pieces of chicken to KFC restaurants across the country to celebrate teachers who are returning to the classroom, whether virtually…
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Wendy's all-out 4 for $4 deal push
August 13, 2020
Between its partnership with a popular navigation app and its spicy chicken sandwich LTO, Wendy's is pulling out all the stops to promote its 4 for $4 meal…
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White Castle as 'white knight' to bummed-out cocktail lovers
August 11, 2020
White Castle is painting itself as a bit of a "white knight" to bar and restaurant customers who are bummed out about their favorite drinking spots closing…
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Dunkin' pushes 'Refreshers' with RV-for-a-week sweepstakes
August 11, 2020
With an impressive 46 million Americans expected to hit the road in a recreation vehicle over n the next year, Dunkin's latest RV-based promotion might be key…
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White Castle to put 2020 Hall of Famers' stories on 2021 packaging
August 4, 2020
The annual search for White Castle's Cravers Hall of Famers comes with the promise of extra notoriety in 2021. The Columbus-Ohio chain, which has opened…
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Dunkin' hosting Free Coffee Mondays
August 3, 2020
Dunkin' has launched Free Coffee Mondays, and Free Donut Fridays are back Friday for members of the DD Perks Rewards Program, a news release said.
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Bojangles drops apostrophe, Dale Earnhardt Jr becomes spokesperson
August 3, 2020
Bojangles brand relaunch is skidding into homes via a new advertising campaign that prominently features the chain's first celebrity spokesperson, Nascar…
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A&W giving 10 customers free floats for year
July 29, 2020
A&W is gearing up for the upcoming National Root Beer Float Day on Aug. 6 by getting the word out about its Float-a-Friend sweepstakes that will ultimately…
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