Marketing News
NRA: 'Second wave of closings hinders recovery efforts'
July 27, 2020
The National Restaurant Association wants all U.S. governors and mayors to know the restaurant industry has maintained an "unwavering commitment to customer…
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Wendy's launches rewards program nationwide via mobile app
July 22, 2020
Wendy's Co. has launched Wendy's Rewards, a program that lets customers earn points at participating U.S. restaurants.
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Nathan's serving nickel dogs for Hot Dog Day
July 21, 2020
Nathan's Famous is going retro for National Hot Dog Day — July 22 — offering hot dogs for a price from when the brand first began a century ago — 5 cents…
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Free surprise menu items added to Carl's Jr. Postmates orders
July 17, 2020
Beginning today, July 17, Carl's Jr. customers can get a free "surprise menu item" added to their orders from the chain through Postmates as a celebration of…
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KFC works to win potato wedgers over to the fry side
July 10, 2020
KFC is working hard to win the love of fans of its former potato wedges over to its newly launched Secret Recipe fries.
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Baskin-Robbins giving free scoops
July 9, 2020
Baskin-Robbins is holding a cone up in tribute to National Ice Cream month (July) with the creation of a trio of flavors inspired by magical creatures. The…
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Fast food brands finish in top third for brand intimacy
July 8, 2020
The fast food industry ranked sixth out of 15 industries analyzed in the largest study of business brands based on emotions and intimacy levels.
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Discover commits $5M to support Black-owned restaurants
July 6, 2020
Discover Financial Services has committed $5 million to provide assistance to Black-owned restaurants in the U.S. in the form of $25,000 grants for…
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Former Blaze Pizza exec named Yoshinoya CMO amid brand's digital expansion
June 18, 2020
Kim Freer, Blaze Pizza's former VP of Brand Marketing, has moved into the CMO's office at Yoshinoya America. The brand said she brings a level of expertise in…
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Wendy's, Taco Bell leaders stress brands' support for black community
June 9, 2020
Wendy's said it is engaging with a newly formed company advisory group of black leaders and other individuals at the chain to "identify and prioritize the…
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Burger King's crowning glory in Germany
May 29, 2020
German Burger King customers are likely practicing their head-balancing skills as the brand has – in that country only at this point – introduced its so-called…
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Bojangles' spreads it on thick' with pimento cheese LTO
May 27, 2020
That spicy cream and cheddar-cheese concoction, known as pimento cheese — after the namesake cherry peppers that dot the spread — is back at Bojangles' as an…
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Restaurant reopenings, Mother's Day drive transaction boost
May 19, 2020
A combination of a holiday, Mother's Day and the reopening of restaurants and bars is proving to be beneficial to U.S. restaurant chain transactions.
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Sonic ushers in QuaranQueen, QuaranKing for Prom 2020
May 15, 2020
Prom season got seriously derailed this year by the pandemic, but Sonic Drive-In is starting a promotion tomorrow that gives kids something to shoot for this…
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McDonald's to pump 'significant' funds into global marketing
May 14, 2020
McDonald's said on its corporate website this week that it's taking "a number of timely, targeted and temporary actions to provide financial assistance to…
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PepsiCo helping restaurant workers coping with COVID-19
May 12, 2020
Building on its more than $50 million commitment for COVID-19 relief, PepsiCo Foodservice is launching four programs aimed at supporting restaurants and their…
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Webinar to explore ways to improve customer experience by shifting focus
May 8, 2020
Brad Brooks Restaurant operators face a neverending quest to boost the customer experience. To assist in this all-important challenge, a panel of…
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Church's puts tote-able treats in family meals
May 7, 2020
Church's Chicken started this week adding four free hand-held chicken pot pies to every family meal purchases, while supplies last, according to a news…
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Webinar to explore how restaurants can succeed in uncertain times, develop a recovery plan
May 6, 2020
Restaurants that have survived the coronavirus thus far have experienced a crash course in flexibility and have learned to adjust their business models to…
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QSR monthly ad wins revolve around official + 'unofficial' holidays
May 5, 2020
Ad-based content recommendation engine, Taboola, said this week that it is seeing big gains in online readership about recipes and ingredients and that…
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