Marketing News
Sonic announces 'hot' LTO + cool $1M to Limeades for Learning
May 4, 2020
Sonic Drive-In is putting some spice into its latest LTO, while putting funds into education through its two latest endeavors: a Queso Burger LTO and $…
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From 5-pound burrito to Zoom party backgrounds, brands deliver Cinco de Mayo at home
May 4, 2020
Cinco de Mayo this Tuesday is ushering in lots of Mexican-themed specials — this year geared toward the stay-at-home audience — at brands nationally, including…
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Taco John's hires new CMO
May 1, 2020
Taco John's, a QSR with more than 400 locations in 22 states, has selected Barry Westrum to serve as chief marketing officer effective May 4, according to a…
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Sonic sees download surge with mobile messaging pilot
April 23, 2020
Sonic Drive-In said it generated five times as many app downloads in a recent pilot messaging campaign as the brand's previous MMS campaign, while showing a…
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Wendy's proclaims a 'GroupNug' with free chicken Friday
April 21, 2020
Wendy's will give away free four-piece chicken nuggets to drive-thru customers this Friday nationwide in what the brand has dubbed its GroupNug, a news release…
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'Free fries' fast -- tough to say, easy to get at Steak 'n Shake
April 9, 2020
Steak 'n Shake is now providing a free order of French fries to each customer as part of the company's "We're All Essential" campaign first launched March 2…
read nowEdible adds vegetables
April 8, 2020
Atlanta-based QSR, Edible is back again this month with a new vegetable bundle, on the heels of the brand's Fresh Fruit Produce Box introduced last month.
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Nathan's Famous does a tech makeover, sees impressive test results
April 7, 2020
Nathan's Famous, Inc. has more than 100 years of tradition behind it, but that hasn't stopped the brand from overhauling its technology from top to bottom. The…
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Yelp findings show consumer interests in pandemic-stricken US
March 25, 2020
Yelp released its Coronavirus Economic Impact Report that shows some consumer trends developing amidst the nation's fight against COVID-19 infections…
read nowOnline service launched for COVID-19 communications help
March 25, 2020
Despite, and also because of, the restrictions placed on restaurant businesses by the fight to end the spread of COVID-19, operators must continue to…
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Major media industry player steps up to help restaurants
March 24, 2020
The restaurant industry is getting some public service announcement assistance from the television and newspaper industry. Cincinnati, Ohio-based media…
read nowBruster's postpones PJ Day due to pandemic
March 23, 2020
Bruster's announced its stores will postpone its annual PJ Day due to the restrictions placed on its business in the wake of the COVID-19 pandemic. The brand…
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Jack in the Box discounts app orders
March 20, 2020
Jack in the Box is giving customers an incentive to use the company's mobile app for ordering by offering 25% off the entire order when it's placed via the…
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KFC halts UK professional 'finger-licker' campaign in wake of pandemic
March 17, 2020
In the U.K., a KFC ad that began running last month about its search for a "professional finger licker" in connection with the brand's longtime catchphrase…
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Breakfast 'war' pushes restaurant sales up despite COVID-19
March 16, 2020
The breakfast war between QSRs drove U.S. customer transactions up at quick service restaurants despite all the negative impact on the restaurant industry due…
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Wendy's return to breakfast central to new GasBuddy partnership
March 11, 2020
Wendy's has partnered with the gas expense-saving travel and navigation app GasBuddy to promote the QSR's return to the breakfast daypart, which on March …
read nowCoronavirus redirects Tim Hortons promo
March 9, 2020
Tim Hortons has altered its most current promotion that was set to begin Wednesday in order to address public health concerns around the coronavirus. The brand…
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Hardee's free biscuits boost up 'worst Monday of year'
March 6, 2020
In a recent survey, Hardee's learned that a full 60% of Americans dubbed next Monday — you know, the one after the switch to Daylight Saving Time this…
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Cinnabon intros chug-able churro + 1st chocolate item
March 3, 2020
Cinnabon has launched a cinnamon beverage that plays up consumers' love for churros with its Churro Chillatta, which blends the churro's kick with Cinnabon's…
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Jack in the Box adds double-strength 'Boosted' coffee
March 3, 2020
As the week of the QSR breakfast continues, Jack in the Box is reminding everyone that it has been a "trailblazer" in the breakfast space for a while, with its…
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