Marketing News
Gabi Butler flipping for Dunkin' 'Free Donut Fridays
March 3, 2020
Dunkin' is putting something that's quite literally "cheery" into the nation's March Fridays, with the start of its "Free Donut Fridays," promoted through a…
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Arby's names Procter & Gamble leader to CMO's post
March 2, 2020
A former Procter & Gamble Oral-B Connect executive has been named Arby's new CMO, according to a news release. Patrick Schwing will oversee advertising…
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Wendy's wakes up breakfast QSR category with today's launch
March 2, 2020
Wendy's is now officially an early-morning QSR player again, as the brand kicked off the start of its well-publicized breakfast this morning, also adding it…
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Bojangles' strengthens auto racing tie with giveaway
February 28, 2020
Bojangles' is taking its Speedway Motorsports relationship up a gear by giving customers a chance at a VIP day at the Folds of Honor QuikTrip500 on March 15, a…
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13 of most-crazed 'Cravers' inducted into White Castle Hall of Fame
February 27, 2020
White Castle has inducted 13 people into its Cravers Hall of Fame, chosen from more than 250 people who entered for the offbeat honor, a news release said.
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Sonic goes in the car + off-script in new ad campaign
February 27, 2020
Sonic Drive-In today launched a new ad campaign that focuses on the real-life, in-the-car happenings of four U.S. families en route to Sonic, capturing their…
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Long John Silver's lengthens its reach with omnichannel gift card initiative
February 27, 2020
Long John Silver's has made a move to extend the reach of the seafood QSR brand through a digital payment and gift card partnership. The brand has partnered…
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Krispy Kreme dream-makers put doughnuts at the doorstep
February 25, 2020
Krispy Kreme said it will roll out national delivery this coming Saturday, officially Leap Day, as part of its tribute to those relatively rare Leap Day…
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Del Taco's does fish six ways with start of Lent
February 25, 2020
The start of the annual Christian celebration of Lent tomorrow has Del Taco bringing back its oxymoron-ish jumbo shrimp LTOs. In fact, the brand is using the…
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McDonald's $90,000 bejeweled cup giveaway tribute to Shamrock Shake
February 25, 2020
McDonald's is celebrating its Shamrock Shake's 50th anniversary with an appropriately shake-filled golden offering that syncs with the return of the icy green…
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Record 30,000 spend Valentine's Day at White Castle
February 17, 2020
Over the past nearly 30 years, White Castle has accrued quite a name for itself as a Valentine's Day destination, and that proved itself this past weekend when…
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KFC-Crocs partnership add a few feet to brands' fan base
February 12, 2020
While attending shows during New York’s Fashion Week, artist MLMA debuted the Bucket Clog. (Photo provided)
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KFC Taiwan's appeal to YouTubers: fried chicken-doughnut sandwiches
February 11, 2020
Two glazed doughnuts with a hunk of fried chicken in the middle may not be everybody's lunch pick, but in Taiwan, KFC is hoping it will not only attract a few…
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Del Taco brings back former marketing lead as CMO
February 11, 2020
Del Taco Restaurants, Inc. has brought back one of its former marketing executives to lead the QSR's strategy going forward as its new CMO. Restaurant industry…
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Linked loyalty lets customers drink up at Dunkin', fill-up more frugally at Shell
February 7, 2020
Ducking in for a doughnut and/or coffee at Dunkin' can now help you shave cents off a gas-up at Shell, thanks to a partnership just announced between the Shell…
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Wendy's ready to blast into breakfast, as NRDC blasts brand over antibiotic use
February 5, 2020
Monday, March 2, is B-day, you might say, for Wendy's, which said it will officially launch its latest go at breakfast on that day, after the brand initially…
read nowDunkin' Brands names marketing strategy VP, forms team
February 4, 2020
Dunkin' Brands has promoted its former chief of staff and director of corporate sttrategy to vice president, marketing strategy, U.S., according to a news…
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Sonic unveils lots o' Totchos
February 3, 2020
QSRs have had great success adding heat to potatoes, but potato tots have been left mostly alone. Sonic changed that this winter by introducing its…
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A&W baskets some cod pre-Lent
February 3, 2020
A&W said on its website that the brand is launching a fish-centered LTO in the run-up to the Christian religious season of Lent, which begins Feb. 26. The…
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Dunkin' Brands names international marketing VP, promotes 2 to VPs
January 30, 2020
Dunkin' and Baskin-Robbins parent, Dunkin' Brands, has named three vice presidents to its international team, including two in-house promotions and the hiring…
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