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Marketing News

Taco Bell returns Nacho fries with a kick o' 'chix'

January 24, 2020

Taco Bell is betting that its marketing and menu marvel of 2018 can keep on returning sizzling results in its newest permutation introduced this week that…

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McDonald's welcomes Lunar New Year with red envelopes

January 22, 2020

In February, McDonald's will celebrate the Lunar New Year at the San Francisco Chinese New Year Festival by giving out those traditional lucky red envelopes…

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Panda Express launches fans into Lunar New Year via AR

January 15, 2020

American Chinese QSR, Panda Express, is pulling out all the stops this year to help customers worldwide celebrate the Lunar New Year, this time through the use…

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Roy Rogers charges into branded merch beat

January 14, 2020

Roy Rogers is galloping headlong into the branded merchandise game with its online RoyRogersGeneralStore.com, featuring everything from T-shirts to water…

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Restaurant gift card sales strong despite shorter holiday season

January 13, 2020

Although restaurants felt the affect of the shortened 2019 holiday sales season in gift card sales, those sales are still on an upswing, according to data from…

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White Castle loves 'to love you baby' this Feb 14

January 9, 2020

In Columbus, Ohio, the folks at White Castle can smell the chocolate in the air, so they're prepping to get going on one of the QSR's high holy days, the 29th…

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Roy Rogers steps into breakfast with brisket LTO

January 9, 2020

Roy Rogers is taking a tip-toe into breakfast with one of its two new year LTOs, dubbed one of the brand's most "differentiating" in the last year by leaders…

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Del Taco talks turkey

January 7, 2020

Del Taco is urging customers to "gobble" up a little something different this January, with a value-based promotional push on ground turkey Del Tacos. The LTO…

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A doughnut brand that helps dieters? Krispy Kreme makes it true

January 7, 2020

A doughnut-maker might seem the last company to get behind New Year's resolutions, but that is indeed what Krispy Kreme said it's doing with its new "Minis.…

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Baskin-Robbins is 'ready for some footb-a-a-a-all!'

January 7, 2020

Baskin-Robbins is pushing football fans to add a little ice cream cake to their game day beer and pizza, since now the brand can customize any cake with any of…

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Burger King tests plant-based sausage as Impossible Foods launches 'pork,' too

January 7, 2020

On the heels of its enormous success with the Burger King Impossible Whopper last year, the world's No. 2 burger chain is now going after diners who pine for…

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Halo Burger pins coffee price to Flint, Michigan temp

January 6, 2020

Flint, Michigan-based Halo Burger is working to not only warm up customers, but help potential customers warm up to the brand by offering all who stop in a hot…

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Subway, Church's put value, portability first in new year offerings

January 3, 2020

With diners nationwide facing empty wallet syndrome after the holidays, many QSRs are starting the new year with value LTOs, beginning with Subway's Fresh…

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A&W's 2019 Disabled American Veterans campaign a record-breaker

January 2, 2020

A&W said today that its campaign to benefit Disabled American Veterans (DAV) took in a recordbreaking amount in 2019 of nearly $175,000. The money was…

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Jan. 14 webinar gives even smallest brands mega-marketing powers

by S.A. Whitehead — Food Editor, Net World Media Group

December 31, 2019

Want to put your brand on the lists of hot dining spots without substantial outlays of cash? Plan to attend this upcoming webinar.

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Top Chinese QSR sued for $30M for allegedly illegally using Bruce Lee's image

December 26, 2019

The daughter of famed martial arts star and actor Bruce Lee is suing a Chinese fast-food chain for $30 million in damages for allegedly using an image of her…

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Burger King makes holiday flight delays 'Impossible' ... kinda

December 18, 2019

Burger King is turning the inevitable into the "Impossible" this holiday travel season, when its Delay Your Way promises to give flight-delayed travelers free…

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El Pollo Loco paints the (home)town red...yellow... blue...

December 16, 2019

In the brand's ongoing efforts to celebrate and spread the many facets of the Hispanic culture, El Pollo Loco has commissioned a series of murals on its Los…

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Dunkin', Baskin-Robbins win big in PETA's 2019 Libby Awards

December 11, 2019

Dunkin' and Baskin-Robbins were the winners of PETA's 14th annual Libby Awards. "Libby" is short for "liberation" — as in "animal liberation" and the awards…

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KFC scented firelogs ... going, going, maybe gone

December 5, 2019

By the time you read this, KFC's supply of 11 Herbs & Spices firelogs may be gone, if this holiday season is anything like last year when the…

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