Marketing News
McDonald's says menu deals, promotions pushed Q2 results above predictions
July 26, 2019
If those golden arches seem to be glowing a little brighter as you pass by your neighborhood McDonald's, it could be the brand's second quarter financials…
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Jack's opens in time for school year in Troy, Alabama
July 25, 2019
Alabama-based chain, Jack's, will open a new story in Troy, Alabama July 29 at 1250 U.S. Highway 231 bright and early at 5 a.m. The chain's Five Days of Jack's…
read nowFriendly's launches more functional, rewarding loyalty app
July 25, 2019
Friendly's launched what it said is an improved loyalty program this week called the BFF Club to give patrons timely promotion updates, as well as information…
read nowDel Taco becomes a 'senior' at 55
July 25, 2019
Del Taco's can officially join AARP and proclaim itself a "senior," having turned 55 this year and to mark the momentous birthday, the mostly West Coast brand…
read nowFetchRev debuts additional language support, signs multi-year licensing deal
July 24, 2019
Automated marketing platform, FetchRev, is expanding its global footprint beyond North America with new language support, privacy capabilities and…
read nowWhite Castle signs on Plexure for loyalty, engagement
July 22, 2019
White Castle has signed on with New Zealand-based Plexure Group to provide mobile engagement and loyalty capabilities to the burger chain's nearly 400 U.S.
read nowMcDonald's joins blockchain pilot to improve ad spend efficiency, supply chain transparency
July 22, 2019
McDonald's is among three brands studying how blockchain solutions can provide clarity around advertising spending and better transparency of supply chains.
read nowSOCi's Google My Business integration puts brands where the online search action is
July 19, 2019
SOCi took another step toward providing its clients chains better capabilities to localize messages system-wide. The chain social media management platform…
read nowDel Taco floats diners $1 treats for Drive-thru Day
July 18, 2019
Del Taco's upcoming LTO ticks the boxes for value, summer beverages and that little taste of something sweet many diners today crave when it introduces a dozen…
read nowTaco Bell, T-Mobile pair up for 3-day T-MoBell stores
July 17, 2019
Taco Bell has partnered with T-Mobile, for a three-day, three-city promotion starting July 23 to create the two companies' first T-MoBell stores, a news…
read nowKahala, DoorDash partnership brings 25+ brands to nation's doors
July 16, 2019
Kahala Brands — parent company of Cold Stone Creamery, sweetFrog and 28 other limited service brands — announced a nationwide partnership with on-demand…
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Church's 2019 sales take flight thanks to Bourbon Black Pepper Smokehouse Chicken LTO
July 16, 2019
Church's Chicken is crediting the re-launch of its Bourbon Black Pepper Smokehouse Chicken LTO with giving the brand a 4.2% lift in sales over the course of…
read nowHalf of US Subways to get new look by next year
July 11, 2019
Subway said today it intends to remodel some 10,500 U.S. Subway restaurants by the end of 2020, roughly half its presence nationwide. The company said in a…
read nowEl Pollo Loco 'over-stuffs' its summer LTOS
July 10, 2019
El Pollo Loco, Inc. added a $5 Crunchy Nacho Overstuffed Quesadilla as the latest addition to its L.A. Mex offerings that blend Mexican and Los Angeles…
read nowAt 100 years, A&W free 'Float Day' honors its beginnings by honoring veterans
July 9, 2019
Squarely in the middle of the dog days of summer, A&W Restaurants reminds the world that it's okay to just "float on" amidst the heat with its annual…
read nowRoy Rogers 'saddles up' with DoorDash in Maryland, Virginia
July 9, 2019
Roy Rogers has partnered exclusively with third-party delivery provider, DoorDash, to deliver the chain's offerings to customers near its Maryland and Virginia…
read nowGrubhub CEO counters claims company bought restaurant domain names without permission
July 3, 2019
The CEO of third-party delivery platform, Grubhub, yesterday countered claims first published in a New Food Economy story that it was — without authorization…
read nowTA Restaurant Group serves free meals to past, present soldiers on Independence Day
July 2, 2019
Active-duty military, veterans and reservists can eat free this Independence Day at TA Restaurant Group on-the-road restaurants of Country Pride and Iron…
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Subway tests lower-cal shakes with Halo Top partnership
July 1, 2019
Subway has made a big name for itself as a health- and weight-watching QSR and now it's taking that reputation right into a new territory by offering…
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Sonic provides a new way to 'drink' at the drive-in
July 1, 2019
Drinking at the drive-in get a new interpretation at Sonic this summer, where the QSR is introducing a new trio of Mocktail Slushes, including Strawberry…
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