Marketing News
Roy Rogers signs on MDB to rebrand chain
May 31, 2019
Roy Rogers Restaurants is rebranding and has selected MDB Communications to oversee the effort.
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Dunkin' celebrates other kind of 'holey' day: National Donut Day
May 31, 2019
June 7 is National Donut Day, and Dunkin' is giving away doughnuts all day with a beverage purchase, a news release said.
read nowSubway beefs up innovation team with 4 key leaders
May 30, 2019
Subway promoted its former vice president of culinary innovation, Len Van Popering, to serve as chief brand and innovation officer, where he'll oversee the…
read nowCheckers/Rally's payment card breach in 19 states' stores
May 29, 2019
Checkers Drive-In Restaurants is notifying guests about a data security issue involving malware at certain Checkers and Rally's locations in 19 states…
read nowChick-fil-A deploys AI to fight food safety threats in US
May 28, 2019
A key Chick-fil-A executive said the company is using AI to fight the threat of food safety problems across its 2,400 restaurants in 47 states. Venture Beat…
read nowDQ's 'Box of Happy' campaign focuses on millennial parents' summer needs
May 23, 2019
DQ is reaching out to parents of young kids facing hot summer days. The brand has launched what it says is a first of its kind "experience-centric subscription…
read nowCarl's Jr, Hardee's launch soldier-supporting Stars for Heroes campaign
May 23, 2019
Carl's Jr. and Hardee's parent company, CKE Restaurants Inc., has launched its eighth annual Stars for Heroes in-store fundraising initiative benefiting the…
read nowPostmates to launch television ad campaign featuring Martha Stewart
May 20, 2019
Postmates, the on-demand delivery firm, has announced that its first national television ad campaign will feature celebrity home improvement expert Martha…
read nowWhy QSRs might want to save giveaways — quite literally — for a rainy day
May 20, 2019
A recent Ohio State University study of reviews on 32 Florida restaurants found that rainy days resulted in many more bad reviews than dry days. According to a…
read nowMastercard teams with Zivelo on AI-driven voice assistant/personalized menu; Sonic Drive-In to pilot
May 17, 2019
Mastercard has partnered with Zivelo LLC to enhance the drive-in and drive-through ordering experience for quick-service restaurants with a…
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Taco Bell to open (what may be) the 1st QSR hotel
May 16, 2019
And now from Taco Bell, which brought you the teeny weeny branded-bikini and a Las Vegas wedding chapel, comes what may be the first fast food-branded hotel.
read nowSubway gives vouchers to see 'Alladin'
May 15, 2019
Through June 27, Subway is giving a movie ticket voucher to see Disney's "Aladdin" with every Subway Fresh Fit For Kids meal purchased. The meals also include…
read nowNestle Toll House Cafe says 'Let the chips fall where they may' ... as long as it's a record
May 10, 2019
Surely everyone has National Chocolate Chip Cookie Day, May 15, on their calendars, and Nestle Toll House Café is hosting an event to celebrate it. The brand…
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Quartet of global favorites featured on McDonald's menu in June
May 8, 2019
A quartet of global cultures, stretching from that "Land Down Under" to the "Great White North" of Canada is represented in four LTOs McDonald's is bringing…
read nowTaco Cabana, Pollo Tropical Q1 results dragged down by lease-accounting changes
May 7, 2019
Fiesta Restaurant Group Inc., parent company of Taco Cabana and Pollo Tropica, blamed its Q1 declining revenues on changes in lease accounting.
read nowWebinar panel to address restaurant efficiency in age of digital transformation
May 3, 2019
With digital transformation, restaurants are able to improve efficiency and attract customers at he same time. Contributing Editor Bradley Cooper will moderate…
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She wore a teeny-weeny Taco Bell bikini
May 2, 2019
Taco Bell is hoping all its fans will be emblazoned with its merchandise this summer, right down to their teeny-weeny Taco Bell bikinis. The brand released a…
read nowNation's 5th biggest restaurant operator shifts payroll, other key functions to cloud
May 1, 2019
The world's biggest Pizza Hut and Wendy's franchisee, NPC International, is rolling out a new digital multi-function payroll and HR management program that…
read nowBurger King using sadness as a marketing tool?
May 1, 2019
Burger King realizes that sometimes its customers can be a little moody, which is why the chain has launched meal boxes dubbed, Real Meals. They come in a…
read nowMcDonald's: 'Value meals, bacon deals, redesign contribute to Q1 sales lift'
May 1, 2019
McDonald's said Tuesday that its 2019 Q1 comp sales increased 5.4% due in part to bacon-centered and value offerings, along with store improvements, a release…
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