Marketing News
Subway replaces MyWay loyalty program with MVP Rewards
September 8, 2023
Subway is retiring it MyWay loyalty program and replacing it with a program called MVP Rewards.
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Taco Bell celebrates trademark win with DoorDash freebie
September 6, 2023
In celebration of liberating the Taco Tuesday trademark so restaurants can freely use "Taco Tuesday," Taco Bell will pay for tacos on Sept. 12 for fans and…
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Wendy's offers $1 coupon books for its foundation
September 5, 2023
Wendy's Frosty Boo! Books are back with a sidekick — Warner Bros. The brands have teamed up to offer a DC-inspired coupon book for $1, with proceeds going to…
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Subway launches 'floating restaurant' aboard custom blimp
August 29, 2023
Want to eat Subway on a blimp? Now's your chance. The brand has unveiled Subway in the Sky taking flight on Sept. 1, according to a press release.
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Tim Hortons launching Scan & Pay contest for Canadian fans
August 28, 2023
Tim Hortons is getting ready to launch a contest for Canadian users who use the brand's app Scan & Pay feature.
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Little Caesars kicks off 2nd year as NFL's official pizza
August 28, 2023
Little Caesars is kicking off its second year as the official pizza sponsor of the NFL with free deliveries through Sept. 10.
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Pretzelmaker rolls out new marketing, tagline
August 22, 2023
Pretzelmaker, a FAT Brands concept, has unveiled new branding and a modern tagline: "Bite-Sized Fun, Full-Sized Flavor," according to a press release.
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Hungry Howie's celebrates 50th anniversary with secret menu
August 14, 2023
Hungry Howie's is celebrating its 50th anniversary with a secret menu available through a QR code, according to a press release.
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White Castle hits 29B sliders sold
August 11, 2023
White Castle has sold more than 29 billion sliders, including those sold it in its restaurants as well as its frozen retail line, according to a press release.
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McDonald's latest meal celebrates iconic moments in film, television
August 9, 2023
McDonald's latest meal features a collection of fan-favorite menu items that have made iconic appearances in film, television and music, called the As Featured…
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Consumers flock to change names to 'Subway' in Name Change Challenge
August 8, 2023
When sandwich chain Subway put out a call to give away free subs to one lucky winner who would legally change their name to Subway in its Name Change…
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Thanx adds 4 reporting dashboards
August 8, 2023
Thanx, a loyalty and guest engagement platform, has debuted four automated reporting dashboards designed to accurately measure and improve loyalty program…
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Subway searching for fan willing to make first name Subway
July 27, 2023
In one of the more unique marketing efforts, Subway is searching nationwide for its biggest fan — a fan who will be willing to change their first name to…
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Whataburger declares Aug. 8 National Whataburger Day
July 27, 2023
Whataburger has declared Aug. 8 as National Whataburger Day, according to a press release.
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Popeyes jumps on TikTok menu trend
July 21, 2023
Popeyes is jumping on the #girldinner TikTok trend. The chicken brand's version of the "girl dinner" features a varies of side dishes that make a meal: mashed…
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Taco Bell to host first-ever Ultimate Halftime Show
July 20, 2023
Taco Bell is hosting its newly created Unofficial Halftime Show, an online series of concerts featuring recording artists MUNA, Clair Rosinkranz and Scowl.
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Taco Bell wins bid to use 'Taco Tuesday' phrase in marketing
July 19, 2023
Taco Bell has won its bid against Taco John's to use the phrase "Taco Tuesday." Previously, Taco John's held the trademark for the phrase, according to a New…
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Taco Bell rewards members to vote on new sauce pack sayings
July 18, 2023
Taco Bell Rewards Members have the opportunity to leave their mark on the brand's signature hot sauce packets. A poll will be held through July 23 on the Taco…
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Atmosphere, experience key for dining out
July 14, 2023
When it comes to going out for a meal, Americans want a great experience and atmosphere, and casual dining tops the list as the most popular restaurant type…
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Krispy Kreme launches 86-cent BOGO on July 14
July 13, 2023
Krispy Kreme will celebrate 86 years in the doughnut business by offering 86-cent Original Glazed dozens with the purchase of any dozen at regular price…
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