Marketing News
KFC creates 'extreme' bobsled video for new campaign
February 20, 2014
The latest #HowDoYouKFC video, as part of KFC's new marketing campaign, features Team USA Bobsled brakeman Jim Carriel, and retired Team USA Bobsled pilot…
read nowSonic strengthens dessert lineup
February 20, 2014
Sonic Drive-In has introduced six new Master Blast flavors, including triple chocolate, turtle pecan, pineapple upside down, banana split, chocolate chip…
read nowMcDonald's franchisee gears up for World Cup
February 20, 2014
Arcos Dorados Holdings Inc., McDonald's largest franchisee, is gearing up for the World Cup with the launch of the first of many planned in-store promotions.
read nowCarl's Jr., Hardee's bring back charbroiled cod offerings
February 19, 2014
Just ahead of the Lenten season, Carl's Jr. and Hardee's have brought back their charbroiled Atlantic cod fish sandwich, and have also added a new charbroiled…
read nowPeru McDonald's gets playful with oversized counter installation
February 19, 2014
A McDonald's in Peru is encouraging customers to relive their childhood with the installation of an oversized ordering counter. According to FoodBeast, the…
read nowReport shows improvement in restaurants' marketing efforts
February 19, 2014
New data from Technomic's Consumer Brand Metrics shows there has been improvement in some chains' performance that may have been boosted by their marketing…
read nowMcDonald's co-op names new agency of record
February 19, 2014
Moroch Partners announced it has won the Ohio Valley Co-op business for McDonald's following a national client-led strategic and creative review.
read nowWienerschnitzel jazzes up chili cheese fries
February 18, 2014
Wienerschnitzel has given a makeover to its Chili Cheese Fries, introduced two new flavors at participating locations — the Pastrami Chili Cheese Fries and the…
read nowSonic expands premium chicken lineup
February 18, 2014
Sonic Drive-In has introduced a new Honey Mustard & Swiss Chicken Sandwich and has also announced the return of the Asiago Caesar Chicken Club Sandwich to…
read nowKrispy Kreme translates signature coffee into doughnut lineup
February 17, 2014
Krispy Kreme has rolled out two new coffee-inspired doughnuts, including the Mocha Kreme doughnut and the Caramel Coffee Kreme doughnut.
read nowMcDonald's launches new campaign focused on breakfast
February 17, 2014
McDonald's has unveiled a new integrated advertising campaign in the Boston and Rhode Island markets, in partnership with Good Morning Boston and Good Morning…
read nowSubway teams up with Muppets for new campaign
February 17, 2014
Subway has added the Muppets to its roster of "Famous Fans" with a new "Muppisode" that debuted exclusively online Feb. 14.
read nowTim Hortons Café & Bake Shop unveils single-serve options
February 17, 2014
Tim Hortons Cafe & Bake Shop coffee has introduced RealCup single-serve capsules for one-cup coffee that is compatible with Keurig K-Cup single-serve…
read nowDunkin' Donuts packaged coffee partners with Hungry Girl brand
February 17, 2014
The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, has announced a partnership with Hungry Girl Lisa Lillien.
read nowTaco Bell awards $60K in educational scholarships
February 14, 2014
The Taco Bell Foundation for Teens will award $60,000 in educational scholarships to four teens who were selected to participate in the 12th Annual Taco Bell…
read nowDunkin' Donuts ties online dating site into Valentine's promo
February 14, 2014
To celebrate Valentine's Day today, Dunkin' Donuts is giving away 1,000 $5 mGifts when they register with Zoosk, an online dating company and app.
read nowDunkin' Donuts tops list of coffee loyalists
February 13, 2014
Brand Keys today released its 18th annual Customer Loyalty Engagement Index, measuring customer loyalty in a variety of categories.
read nowCaptain D's new Fire Grilled Menu rolling out systemwide
February 13, 2014
Captain D's announced today that it set an all-time Average Unit Volume sales record in 2013. According to a news release, the 45-year-old brand turned in a…
read nowLong John Silver's aims to boost seafood consumption with new campaign
February 13, 2014
Long John Silver's has launched a multipronged effort to encourage Americans to eat more fish. According to a news release, the new campaign uses contrasting…
read nowNRA launches 'Extreme Digital Makeover' campaign
February 13, 2014
The National Restaurant Association has launched its "Extreme Digital Makeover" campaign geared toward members looking to expand their business online. Winners…
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