Marketing News
Ben & Jerry's gives a nod to Anchorman 2 release
October 24, 2013
Ben & Jerry's has added "Scotchy Scotch Scotch" to its ice cream flavor lineup for a limited time. The flavor features butterscotch ice cream with ribbons…
read nowCollege campuses a focal point of Dunkin' Donuts' growth
October 23, 2013
Dunkin' Donuts continues to grow its presence on college campuses around the country. The company's nontraditional campus footprint includes full retail…
read nowCheba Hut rolls out new menu
October 23, 2013
Cheba Hut "Toasted" Subs has rolled out a new menu item featuring sandwiches, salads and "Munchies" (appetizers).
read nowCheeseboy celebrates 1 millionth sale with food bank donation
October 23, 2013
Cheeseboy has donated $10,000 to the Greater Boston Food Bank on behalf of its Millionth Grilled Cheese Contest winner. In celebration of selling its …
read nowTaco Bell awards teens for developing the Taquito Rico
October 23, 2013
Teens from the city of Wilmington, Calif., won a competition held by a local Taco Bell store, earning them $9,500 in scholarships from the Taco Bell Foundation…
read nowArby's raises record amount for childhood hunger campaign
October 23, 2013
Arby's restaurants across the country raised a record-breaking $3 million in six weeks as part of its partnership with Share Our Strength's No Kid Hungry. This…
read nowJack in the Box kicks off annual ornament fundraiser
October 22, 2013
Jack in the Box restaurants today announced a holiday fundraiser benefiting Big Brothers Big Sisters. For $1, plus tax, guests may purchase a limited-edition…
read nowTim Hortons named one of world's 'most loved' companies
October 22, 2013
Tim Hortons is ranked second in the QSR category for APCO Insight's newly released "100 Most Loved Companies in the World" list.
read nowRita's, Philly Pretzel Factory open first co-branded unit
October 22, 2013
Philadelphia-based Philly Pretzel Factory and Rita's Italian Ice have announced their first co-branded outlet at Montgomery Mall in North Wales, Pa. There will…
read nowWisconsin McDonald's co-op names Dallas agency to lead creative
October 22, 2013
Dallas-based Moroch Partners has won the co-op business for McDonald's restaurants in Madison, Wisc., following a national client-led review.
read nowRevamped app allows businesses to create coupons from photos, messages
October 22, 2013
Photopon, a custom couponing app, has launched version 2.0 of the iOS app in the Apple iTunes Store. Available throughout the U.S., Photopon lets users select…
read nowDunkin' Donuts Bakery Series coffee hits grocery aisles
October 21, 2013
The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, has introduced Dunkin' Donuts Bakery Series Coffees to grocery stores throughout the…
read nowWhite Castle adds 12 fans to Hall of Fame
October 21, 2013
Twelve of White Castle's most loyal fans have been selected to be part of the brand's Cravers Hall of Fame. The applicants submitted stories about their love…
read nowJack in the Box extends coffee line for first time ever
October 21, 2013
Jack in the Box is now offering a trio of seasonal beverages featuring pumpkin spice flavor. For a limited time, pumpkin spice hot and iced coffees and pumpkin…
read nowSubway India sponsors taxi competition for charity
October 18, 2013
Subway India is sponsoring a charity event called "Pimp My Tuk Tuk." A Tuk Tuk is a three-wheeled scooter used throughout India as taxis. The Pimp My Tuk Tuk…
read nowRita's selects Sigma Group as agency of record
October 18, 2013
Rita's Italian Ice has appointed New Jersey-based Sigma Group as its agency of record. Sigma Group has been contracted to provide strategic planning, branding…
read nowCarvel reveals Halloween cake promotions
October 18, 2013
Carvel has created a new witch cake for the Halloween season. It joins returning treats on the menu that were created specifically for the holiday season.
read nowFood Court Wars returning with focus on local offerings
October 18, 2013
Rouse Properties Inc., a national owner and operator of regional enclosed malls, announced its partnership with One Potato Two Potato, a joint venture…
read nowMcDonald's Gospel Tour nets $83K for charity
October 18, 2013
McDonald's USA today announced its 2013 Inspiration Celebration Gospel Tour raised more than $83,000 — the most the tour has ever garnered — in support of…
read nowStudy: Card-linked marketing works
October 17, 2013
Cardlytics, a provider of card-linked marketing, has announced the findings of its 2013 State of CLM Study, which fielded 300 marketing professionals in…
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