Marketing News
Tim Hortons named one of world's 'most loved' companies
October 22, 2013
Tim Hortons is ranked second in the QSR category for APCO Insight's newly released "100 Most Loved Companies in the World" list.
read nowRita's, Philly Pretzel Factory open first co-branded unit
October 22, 2013
Philadelphia-based Philly Pretzel Factory and Rita's Italian Ice have announced their first co-branded outlet at Montgomery Mall in North Wales, Pa. There will…
read nowWisconsin McDonald's co-op names Dallas agency to lead creative
October 22, 2013
Dallas-based Moroch Partners has won the co-op business for McDonald's restaurants in Madison, Wisc., following a national client-led review.
read nowRevamped app allows businesses to create coupons from photos, messages
October 22, 2013
Photopon, a custom couponing app, has launched version 2.0 of the iOS app in the Apple iTunes Store. Available throughout the U.S., Photopon lets users select…
read nowDunkin' Donuts Bakery Series coffee hits grocery aisles
October 21, 2013
The J.M. Smucker Company, makers of Dunkin' Donuts packaged coffee, has introduced Dunkin' Donuts Bakery Series Coffees to grocery stores throughout the…
read nowWhite Castle adds 12 fans to Hall of Fame
October 21, 2013
Twelve of White Castle's most loyal fans have been selected to be part of the brand's Cravers Hall of Fame. The applicants submitted stories about their love…
read nowJack in the Box extends coffee line for first time ever
October 21, 2013
Jack in the Box is now offering a trio of seasonal beverages featuring pumpkin spice flavor. For a limited time, pumpkin spice hot and iced coffees and pumpkin…
read nowSubway India sponsors taxi competition for charity
October 18, 2013
Subway India is sponsoring a charity event called "Pimp My Tuk Tuk." A Tuk Tuk is a three-wheeled scooter used throughout India as taxis. The Pimp My Tuk Tuk…
read nowRita's selects Sigma Group as agency of record
October 18, 2013
Rita's Italian Ice has appointed New Jersey-based Sigma Group as its agency of record. Sigma Group has been contracted to provide strategic planning, branding…
read nowCarvel reveals Halloween cake promotions
October 18, 2013
Carvel has created a new witch cake for the Halloween season. It joins returning treats on the menu that were created specifically for the holiday season.
read nowFood Court Wars returning with focus on local offerings
October 18, 2013
Rouse Properties Inc., a national owner and operator of regional enclosed malls, announced its partnership with One Potato Two Potato, a joint venture…
read nowMcDonald's Gospel Tour nets $83K for charity
October 18, 2013
McDonald's USA today announced its 2013 Inspiration Celebration Gospel Tour raised more than $83,000 — the most the tour has ever garnered — in support of…
read nowStudy: Card-linked marketing works
October 17, 2013
Cardlytics, a provider of card-linked marketing, has announced the findings of its 2013 State of CLM Study, which fielded 300 marketing professionals in…
read nowTim Hortons Cafe & Bake Shop extends breakfast daypart
October 17, 2013
Tim Hortons Cafe & Bake is now serving select breakfast products every day until 5 p.m. at participating U.S. restaurants.
read nowBurger King names new global chief marketing officer
October 17, 2013
Burger King Worldwide Inc. today announced that Axel Schwan will assume the role of executive vice president, Global Chief Marketing Officer, effective Jan. 1.
read nowJack in the Box adds Monster Taco to permanent menu
October 17, 2013
The Monster Taco is back on the menu at Jack in the Box restaurants for the first time since 2009. The taco is now as a permanent item at the chain.
read nowWendy's brings back Pretzel Love Songs campaign for new sandwich
October 17, 2013
Wendy's has launched a new #PretzelLoveStories campaign to promote its recently-launched Pretzel Pub Chicken Sandwich.
read nowRestaurant advertising falls short of being memorable, relatable
October 17, 2013
A new white paper released by market research firm Technomic reveals what consumers think about leading restaurant brands' advertising efforts. As reported in…
read nowSubway renews partnership with Wounded Warrior Project
October 16, 2013
Subway announced it will continue its partnership with the non-profit organization Wounded Warrior Project, and will endorse a full range of programs and…
read nowGold Star Chili hosts fundraiser for children's organization
October 16, 2013
For the second year in a row, Gold Star Chili is hosting a promotion and partnership with the Andy & Jordan Dalton Foundation to support children's causes…
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