Marketing News
Cinnabon #fansources marketing ideas from social media followers
August 29, 2013
Earlier this week, Cinnabon began soliciting marketing ideas from its Facebook fans. The brand kicked off the effort by posting: "Marketing ideas for Cinnabon?
read nowBurger King rolls out fall product lineup
August 29, 2013
Burger King Worldwide today revealed its fall menu lineup including the new French Fry Burger available for $1 on the value menu and the return of the Chicken…
read nowWendy's rides short-form video trend in flatbread relaunch
August 29, 2013
In response to consumer demand, Wendy's is bringing back its Flatbread Grilled Chicken sandwiches for a limited time.
read nowMcDonald's adds vegetarian option in Canada
August 29, 2013
McDonald's Canada rolled out two vegetarian options this week — the Mediterranean and Santa Fe Veggie Signature McWraps. The launch marks the first time the…
read nowCarl's Jr. signs sponsorship deal with Phoenix Suns
August 28, 2013
Carl's Jr. has signed a multiyear sponsorship deal with the Phoenix Suns that includes the opening of a 2,000-square-foot unit at the US Airways Center. The…
read nowDel Taco names new agency of record
August 28, 2013
Del Taco has selected Morgan Marketing and Public Relations as its agency of record for PR, following an RFP that included 10 agencies.
read nowBurger King adding fries as burger topping
August 28, 2013
On Sept. 1, Burger King will begin offering its new "French Fry Burger" for $1. The Associated Press reported the company is looking to "drum up sales and…
read nowDunkin' Donuts launches T-shirts to benefit Hurricane Sandy relief
August 28, 2013
Dunkin' Donuts has launched a line of new T-shirts to help Long Island continue to rebuild from Hurricane Sandy last October. The shirts are emblazoned with…
read nowDel Taco brings back Free Wednesdays promotion
August 27, 2013
Del Taco's Free Wednesdays promotion in May resonated so strongly with guests, the brand is bringing it back.
read nowGold Star Chili's launches Oktoberfest Cheese Coney
August 27, 2013
Cincinnati's Oktoberfest celebration has been recognized as the second largest in the world, outside of Munich, Germany. In keeping with that theme…
read nowPopeyes leverages Vine, Instagram for Chicken Month promo
August 27, 2013
Popeyes Louisiana Kitchen, a division of AFC Enterprises Inc., announced September as "Love That Chicken Month." To celebrate, Popeyes is offering two pieces…
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Subway introduces garlic bread option
August 26, 2013
Beginning Sept. 1, Subway will feature a garlic bread option for a limited time. The savory addition will be featured alongside the chain's "$5 Any" regular…
read nowJack in the Box food truck rolls into St. Louis
August 26, 2013
Jack in the Box introduced St. Louis to its original food truck at the Grand Center Street Party on Aug. 24. The Jack Munchie Mobile is a custom-built mobile…
read nowMcDonald's confirms chicken wing rollout in September
August 26, 2013
McDonald's has confirmed to BurgerBusiness.com that it will roll out Mighty Wings nationally on Sept. 9.
read nowSonic expands football team-branded burgers
August 23, 2013
When Kergan Brothers Sonic franchise group launched the Ragin' Cajun burger last August, it sold at 300 to 400 percent more than the average LTO.
read nowFall favorite returns to Bojangles' menu
August 23, 2013
Bojangles' the Smoked Sausage Biscuit will return to menus Aug. 26 and will be available through Oct. 6 at participating locations. The LTO includes a…
read nowPhilly Dunkin' Donuts franchisees award $25K in scholarships
August 23, 2013
Dunkin' Donuts and its franchisees in the Greater Philadelphia region have selected 25 students as recipients of the fourth annual Dunkin' Donuts Philadelphia…
read nowCustomer satisfaction drives higher return QSR visits than food, price
August 22, 2013
Customer Experience Management solutions provider Empathica's latest Quick-Service Restaurant Benchmark Study ranked the top U.S. burger-focused chains based…
read nowWendy's adds Monterey ranch chicken sandwich to value menu
August 22, 2013
Wendy's has brought back its Monterey Ranch Crispy Chicken Sandwich, which is being featured on the brand's Right Price Right Size Menu for 99 cents for a…
read nowRoy Rogers adds chorizo item, four-blend mac and cheese
August 22, 2013
Roy Rogers Restaurant has rolled out a new Chorizo Breakfast Wrap, featuring chorizo sausage, Pico de Gallo, Monterey Jack Cheese and scrambled eggs served in…
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