Marketing News
Burger King debuts another new menu
May 16, 2013
Burger King continues to show off its extensive product pipeline, introducing another handful of new items, this time as part of a "regionally inspired summer…
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Ice cream concepts' mobile loyalty program grows sales by 50 percent
May 16, 2013
A mobile and social-based loyalty pilot program conducted by Marble Slab Creamery and MaggieMoo's Ice Cream and Treatery has increased average transactions by…
read nowCarl's Jr., Hardee's land promotional partnership with 'Man of Steel'
May 16, 2013
CKE Restaurants Holdings Inc., parent company of Carl's Jr. and Hardee's restaurants, and Warner Bros. Pictures have announced a promotional partnership for…
read nowTaco Bell launches program to encourage high school graduation
May 16, 2013
The Taco Bell Foundation for Teens, in partnership with Get Schooled, has launched Graduate for Mas, a program encouraging teens to make a personal commitment…
read nowPopeyes testing out a breakfast menu
May 15, 2013
Popeyes Louisiana Kitchen is dipping its toes into the morning daypart. The company is currently testing a new Best Breakfast menu in the Charlotte, N.C., DMA.
read nowCo-branded Marble Slab, Great American Cookies opens on USC campus
May 15, 2013
Global Franchise Group LLC has opened a co-branded Great American Cookies and Marble Slab Creamery establishment in the Russell House University Union on…
read nowTaco Bell breaks ground in Washington town per teen's request
May 14, 2013
Taco Bell has added another notch to its direct and creative marketing strategy by breaking ground in the town of Othello, Wash., after local teen Zeke Castro…
read nowJersey Mike's the focus of Food Network program
May 14, 2013
Jersey Mike's Subs will be featured on the Food Network program "Giving You the Business" at 10 p.m. May 16.
read nowDunkin' Donuts raises nearly $500K for Boston Marathon fund
May 14, 2013
Dunkin' Donuts guests have donated a total of $467,884.61 to The One Fund Boston to help those affected by the Boston Marathon bombings on April 15. More than…
read nowMcDonald's UK invites consumers to scout supply chain
May 14, 2013
McDonald's UK has launched a new program called 'Quality Scouts', which invites members of the public to "go behind the scenes and report back on how some of…
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Wendy's signature Frosty now available in waffle cone
May 14, 2013
Wendy's signature Frosty is now available in a waffle cone. The treat is made the same way, with milk, cream and 100-percent cocoa, and is available in vanilla…
read nowWendy's gears new campaign toward growing Hispanic demographic
May 14, 2013
Wendy's is introducing a new wave of Hispanic advertising this week with the goal of creating a stronger connection with the fast-growing demographic. The…
read nowSubway development officer returning to 'Undercover Boss'
May 14, 2013
Don Fertman, the chief development officer for the Subway restaurant chain, who appeared on the second season of CBS's reality show "Undercover Boss" in 2010…
read nowArby's embarks upon childhood hunger awareness tour
May 13, 2013
The Arby's Foundation, in partnership with Share our Strength's No Kid Hungry campaign, has rolled out the second Hungry for Happiness mobile tour to raise…
read nowCulver's teams up with Snickers for new treat
May 13, 2013
Culver's and Mars Foodservices have teamed up to offer a new Concrete Mixer featuring Snickers Brand.
read nowDel Taco launches Free Food Wednesdays
May 13, 2013
To celebrate Del Taco's new Buck & Under and New Tastes menus, as well as its overall brand relaunch, the chain has introduced Free Food Wednesdays.
read nowKrystal thriving under new ownership
May 13, 2013
President and CEO Doug Pendergast provided an update on the Krystal brand since it was purchased by Argonne Capital Group last spring. Among the highlights are…
read nowKFC turns to NASCAR to push new boneless chicken
May 13, 2013
KFC added a promotional component for its new Original Recipe Boneless chicken during last weekend's Southern 500 NASCAR race.
read nowAuntie Anne's selects new agency
May 13, 2013
Mullen NC announced that it has been selected as agency of record for Auntie Anne's Pretzels after a client-led review. Terms of the contract were not…
read nowEl Pollo Loco adds bilingual mobile surveys to gauge consumer perception
May 10, 2013
On The Spot Systems, a provider of location-specific, real-time mobile surveys, has announced the success of a recent partnership with El Pollo Loco. On The…
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