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Marketing News

Arby's Foundation names new board of trustees

August 1, 2012

The Arby's Foundation, the charitable arm for Arby's Restaurant Group Inc., has announced the appointment of a new board of trustees. The board is comprised of…

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Christina Aguilera offers voice for Yum! Brands' PSA

August 1, 2012

Yum! Brands, parent of KFC, Pizza Hut and Taco Bell, has announced that multi-Grammy Award winner Christina Aguilera will lend her voice for a new public…

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Global Franchise Group partners with Leukemia and Lymphoma Society

August 1, 2012

Global Franchise Group, parent company of Great American Cookies, Marble Slab Creamery, MaggieMoo's Ice Cream & Treatery and Pretzelmaker, has announced a…

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Church's Chicken, Fanta launch Ford Fiesta giveaway

July 31, 2012

Church's Chicken and Fanta, a product of The Coca-Cola Company, have partnered to launch the Fantastic Fiesta Giveaway. Prizes include the chance to win one of…

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Dunkin' Donuts new Twitter contest promotes cold beverages

July 31, 2012

Dunkin' Donuts has launched its new "Cool Spots" Twitter Sweepstakes. Everyday this week, Dunkin' Donuts will tweet three photos of popular landmarks in a…

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McDonald's sends young athletes to London Olympics

July 31, 2012

As part of its new Champions of Play program, McDonald's has sent young athletes from around the world to the 2012 London Olympic Games, where they will have…

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Arby's kicks off mobile-based sweepstakes

July 30, 2012

Arby's Restaurant Group Inc. has kicked off its "Snap and Rock" sweepstakes where every player is a winner. Prizes include free food, Pepsi gear and music…

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Chick-fil-A's perception drops amid gay marriage controversy

July 30, 2012

Chick-fil-A's perception with quick-service restaurant consumers nationwide has taken a significant hit in most regions of the country, including the South…

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Chick-fil-A spokesman dies suddenly

July 27, 2012

Don Perry, a longtime spokesman for Atlanta-based Chick-fil-A, died suddenly this morning of an apparent heart attack.

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Rita's Italian Ice raises $388K for children's cancer research

July 27, 2012

Rita's Italian Ice announced that it raised $388,237 following the June conclusion of the company's nationwide annual Paper Lemon Fundraising campaign and…

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Seven universities launch petitions to remove Chick-fil-A

July 26, 2012

Chick-fil-A president Dan Cathy's recent comments against gay marriage continue to generate ire from various factions.

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Consumer perception of Burger King sours after social media crisis

July 26, 2012

The photo of a Burger King employee standing in two lettuce bins went viral quick and has since caused consumer perception of the brand to decline sharply.

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Auntie Anne's testing mobile ads with real-time redemption

July 26, 2012

Auntie Anne's Pretzels is partnering with The Coca-Cola Company, Millennial Media and Sparkfly Inc. to pilot a mobile advertising campaign that will offer…

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Del Taco adds four $4 value meals

July 26, 2012

Del Taco has introduced four limited time $4 value meals, that each include a drink. In addition to bringing back the popular Del's Deal, Del Taco is adding a…

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Local Store Marketing University to participate in Calif. foodservice expo

July 26, 2012

Duke Marketing LLC has announced that LSM-U, Local Store Marketing University, an educational program devised to enhance restaurant marketer's ability to…

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Taco Cabana introduces new tacos and dessert

July 26, 2012

Taco Cabana has introduced two new items to its menu – the Steak Asadero tacos and dessert Flan.

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Carl's Jr., Hardee's double up on bacon

July 25, 2012

Carl's Jr. and Hardee's have introduced a new addition to their lineup of Made from Scratch Biscuits. The new Bacon Bacon Biscuit features crispy bacon strips…

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Rita's Italian Ice signs deal to serve products at MetLife Stadium

July 24, 2012

Rita's Italian Ice has announced that it has agreed to serve its products at MetLife Stadium in New Jersey.

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Arizona McDonald's to host backpack giveaway for schoolchildren

July 24, 2012

McDonald's restaurants throughout greater Phoenix and northern Arizona will host Backpack Saturday at 8 a.m. July 28. During the event, 20,000 backpacks will…

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White Castle kicks off Autism Speaks campaign

July 24, 2012

Autism Speaks Puzzle Pieces are now available for $1 at all White Castle restaurants as the chain kicks off its annual campaign to raise money for the research…

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